5 Secrets Every Entrepreneur Should Know About Email Marketing

Email marketing is very crucial for your business since this is often the advertising channel which is more likely to convert the visitors into customers. Setting up a profitable email marketing strategy is important for the long-term success of your organization. Recent email marketing statistics state that

• 44% of email recipients made at least one purchase last year based on a promotional email.
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
• 56% of businesses say they plan to increase their use of email marketing in 2017
• For every $1 spent, $44.25 is the average return on email marketing investment. 

These statistics are proof alone how much you should focus on email marketing to sell your products/services. If ROI is almost 45 times your investment in Bulk email Service Provider in Delhi, it’s definitely worth a try. 

Email Marketing Services in Delhi

Every marketer using email to reach their customers focuses on how to up their email marketing game to encourage more people to open their emails. When a person signs up for your email list it is often a powerful signal of their intent to buy. Let’s take a look at 5 email strategies that aren’t well known but are highly effective.

• Build Your Email Lists Any Way You Can: The success of your email marketing depends on a good list of subscribers, so never miss an opportunity to get a customer’s permission to send them emails. Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their visiting cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use ads on Facebook and Google to get customers to sign up for your emails. Offer a discount in return for signing up to make it worth their while.

Email Marketing Services Delhi

• Write a Powerful and Catchy Subject line: 33% of email recipients decide whether or not to open an email based on subject line alone. Keep your audience (and your goals) in mind. Are you trying to make a sale? Offer a promotion? Or just reaching out to your subscribers? Your final goal will determine what info your subject line should include. Be clear about the value of your email, and what it means for your subscribers. One way to improve your email open rates and target a specific audience is with localization. Localization is when you personalize an email message for each specific recipient. For Example: An email with subject line “Increase your sales in Delhi/Noida with Email marketing” is way better than “Email Marketing Services in Delhi to grow your business” the customer’s inbox is already overflowing with emails, if you’ve segmented the customer on the basis of location, chances are that targeted emails are opened. 

Email Marketing Company in Noida

• Personalize your offers: You wouldn’t send an email promoting your upcoming sale on baby clothes to a customer who has only ever bought men’s clothes, would you? Well, you might, if you don’t take the time to personalize your emails — and that email probably wouldn’t be very effective. Instead of sending out general emails in bulk, tap into as much data as you can collect about your customers, such as information about past purchases or data collected from your loyalty program. Use that knowledge to create different email marketing messages for different types of customers. If you don’t have hands on experience to such things, hire an Email Marketing Company Delhi. 

Email Marketing Company Delhi

• Make your emails stand out from crowd: Use your email marketing service provider’s tools and templates to craft eye-catching emails. Invest in quality photos that create the right impression. Hire an external email marketing specialist to help you design beautiful templates for your newsletters. The majority of people view their emails on a mobile device, so it’s very important to design your emails with mobile-responsiveness in mind. Keep copy short, put calls to action up top, and make the layout simple. Any links or buttons that you’re asking users to click on need to have plenty of white space around them.

Bulk Email Marketing in Delhi

• Don’t Follow the Rules: The biggest secret to email marketing is to not be tied down by all the rules of what should and shouldn’t be done. It is really important to experiment and see what resonates with your audience the best. The emails that have seen the most success for companies are the campaigns that have differentiated themselves from other emails, entertained their audience, drove value, offered the best deals or personalized the email to the right context for their users without regard for best practices. Use off times to send your emails, check if it’s working. Track your campaigns; understand what is making your customers click the emails, test, and retest, repeat until you get to see favorable results

Bulk Email Service Provider in Delhi

So what do you think? Will these tips help you in your email marketing campaign? Let us know in comments.

*All images belong to the respective brands.

How to create a Social Media plan to Market your Business

Be it Facebook, Twitter, Pinterest, Instagram – they’re all free Social media platforms businesses can use to directly market them and engage with their audiences. But the idea that engagement is easy, free, and quick is false; Social Media Marketing needs patience, excellent content and strategy to connect with the right kind of audience at the right time. One of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast. Like all good things, ‘getting the word out’ takes time. Any business who has built its way through social media will tell you that. However, there are few secrets you can use initially to pave the way to build your brand image.

SMO Services Company in Delhi

Build your Channels early: Don’t wait for launch day to create your social media channels. Start building your social media accounts–and your presence early; even before you launch yourself in the market. You must be wondering what you can share before you even launch your business. Share important information and news relating to your industry, become a resource of information. Connect with others in your industry on different networks and talk to them. Remember, people will always like and share the content which makes them smart or makes them cool.

Build Relationships with the influencers: The phrase “influencer marketing” is no longer alien to most marketers. The basic concept is easy to grasp—you’ll be using the existing popularity and authority of social media “influencers” to build a reputation and visibility for your own brand. Look out for bloggers or journalists who write about topics related to your industry or services. Read, comment on and share their posts if appropriate. Connecting and developing relationships with influencers and experts in your field of business will help you down the road. You can also talk to a social media marketing company to help you in the initial phases. Do people know who you are? And if they do, do they want to spend more time with you? When you approach them later, they’ll be more likely to recognize your name, or at least be receptive, because it’s obvious you know what they cover. Reputations are built with content, but maintained with relationships. If you publish good work and you are a good, honorable, and trustworthy human being, your reputation will grow.

Find your audience: As clichéd as it sounds, figure out which social platform is best to reach your target market. Then you should study those platforms and, when possible, take your targeted advertising to those platforms. Figuring out where to find your target market on social media does take time, and involves searching for people who are talking about topics that are important to you. Once you find them, listen to them keenly, what’s trending, what type of content are they interested in and what could excite them? 

Join their conversations: You can participate in tweets or Facebook discussions as long as you don’t jump in and say, “Buy my stuff.” If you join in the conversation, you’ll use the chance to raise awareness. If you stay in the community and understand the community, you can succeed in the business. “But what will be staying in the conversation do to me?” You might ask. We’re coming to that. Most Social Media Companies tell you from experience that Ninety percent of your content should be sharing other people’s content, and 10 percent should be promotional. That’s not a hard and fast rule though. Experienced Social media marketers say, “people are not going to come around often to check out what you have to say if you’re talking about yourself and your brand all the time.” Instead, share content that interests your audience so that when you have something to promote, your audience will be more likely to listen – and they just might even be interested.

Nothing comes for Free (Not completely): These efforts take time, there comes a time where you are restrained with budget. Keep in mind of one thing that there are no free lunches in the world. There is fierce competition out there. If you have the time but not the funds, do the work yourself. But if it’s time that’s in short supply, you’ll have to consider paying someone to do it. Here a Social media agency or a company can step in and pour their years of expertise to make your brand stand out. These Social Media Marketing Companies in Delhi, Gurgaon, Noida, Mumbai etc know how to target the right demographic and geographic data of the audience especially in a hugely competitive market sphere. Just because you don’t have to pay to have a social media account does not mean that it doesn’t cost you in some way. Too many people have pretended it doesn’t, and that’s done a lot of people a grave disservice. However, hiring a Social Media company or not depends on the stage your SMO efforts are in. Overall building a social media strategy is a time taking and tedious process. It’s important to be patient and consistent.

Do you agree with us? What problems have you faced in digital marketing? Let us know in the comments.

Social Media Marketing Companies in Delhi, Social Media Marketing Company Delhi, Social Media Marketing Company Gurgaon, Social Media Marketing Companies in India, SMO Services Company in Delhi

Promote Your Website with SMO – 8 Tips to Make It Happen

Social Media Optimization is a technique to attract visitors to a website through an increased search rank.  SEO and SMO work hand in hand to achieve the goal of enhanced visibility on the internet and SMO services are usually known as second level of online marketing. When a website is promoted using social media as well as SEO services, it acquires better positions in the search engines. While SEO is based on Keywords, SMO is based on Content (words, videos, and images); together, they are a brand’s most powerful combination for raising visibility and generating business on the web.

SMO Services Company in Delhi

Here are 8 Social media optimization rules and tips we often use in our SMO services to boost a client’s business.

Define Objectives and Set Goals: The first major step is to understand what you are going to optimize your content. Identify the desired outcome before you start. The goals could be Brand Image, Sales, Lead Generation, Product launch, Credibility, Traffic/Page views on website.

Smart Content sells: If the content on your website is informational, and makes people smart, it is more likely to be shared among friends and followers on Social Media. And people like being the first to share information because it makes them seem cool. Underline that, people share the content which makes them seem cool. Include content that triggers positive high arousal emotions. Make sure that your headlines evoke curiosity and awe. Include stories as they can make any piece of content engaging, memorable and shareable.

 

Increase your Linkability: Many websites tend to be static and are seldom updated. To optimize a site for social media, we need to increase the linkability of the content.  We generally suggest our clients to add a blog in our SMO package, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format. When doing so, it is always advised to take the suggestion of a SEO or SMO Company in Delhi.

Tag the Content: Tags provide a useful way to group related posts together and to quickly tell readers what a post is about. Tags also make it easier for people to find your content. Make sure the site’s pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag pages first on popular social bookmarking sites (including more than just the homepage).

Make your content travel: Understand that SMO is not just posting on social media. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. Make those social sharing buttons (with the share count) clearly visible around the content you publish.

Reward the influences: When you come across people who share your content, share their content. This is a genuine way to reward and engage your influencers and it in turn increase your visibility as well. Monitor your page/blog and join the conversation!  People will feel much more included if they are part of the conversation rather than talking to no one and chances are that they might turn into your brand evangelists.

Know who and how to target: We’d be lying if we said researching your target audience is easy. It’s anything but. A lot of marketers skip it or phone it in because it can be very time consuming. But in our opinion, it’s this time that separates the pros from amateurs. Traditionally, while defining your target audience, you need to determine their age, sex, geographic locations, and their needs. The data you need to know depends on the product and whether you have a B2B or B2C business. The content you write, and generate should revolve around their interests and needs. A lot of SMO services company in Delhi can help you in this evaluation.

 

Stay Fresh: Social media changes every minute. Keep up with the new features, tools and challenges in your social sphere. Be ready to experiment; use the new tools to get the best out of it. Schedule the posts, post gifs, videos, and relevant memes. Overall, stay fresh and stay on the top of your audience head!

Do these tips explain the importance of Social media optimization to you? Can SMO happen for your business? Let us know by your comments!

Social Media Marketing Companies in Delhi, Social Media Marketing Company Delhi, Social Media Marketing Company Gurgaon

How to Improve Your Website’s Ranking on Google – Appear Top on Search Engines

How hard is to be number one on Google? Why Is A Top Ranking in Google So Valuable? Have you ever wondered that what strategies will help you a build an SEO friendly website?  I hope to answer these questions through the article.

Firstly, if you appear on the first page of a Search Engine Results Page (SERP). The advantages you’ll get are Traffic! Sales! Money! Profit! A number 1 ranking in Google will:

• Attract the major share of visitor clicks
• Vastly more clicks than all the other listings in 2nd page

The strategies used for Search Engine Optimization (SEO) are evolving, and to keep up with the competition you need to find out what works and what doesn’t. SEO is essential in turning online traffic into potential customers for your small business.

How to Improve Website’s Rank

You and I both know that there’s a lot more that goes into a good SEO than the first few keywords that come to mind. Firstly, there are a few essential tips you need to keep in mind. 

• Get discovered with location based keywords: Everyone talks about keywords, but to find the right keywords for your business is the fundamental step here. If you are just starting out, it is better to take the help of an expert or hire an SEO agency to identify the targeted keywords for your business. Also, have realistic expectations on SEO. You are not going to rank #1 for your local business in your industry overnight. For beginners, start with including error-free and relevant content on the website with a user friendly interface. After achieving these basic SEO goals, target the region, location or city you are working in to increase your SEO ranking.
• For example:
• SEO services in Delhi
• SEO services in Gurgaon 
• These keywords are better to target than
• SEO services
• Publish correct and relevant data of your business on the website: Make sure your Name, Address, and Phone number is correct. Nothing kills your chances of success faster than bad contact information. Verify your business on Google maps. This assures that your location and contact appears on 50% searches on Google maps in your location. Additionally, ask your previous clients to review and rate you on Google Maps. Google’s algorithm gives 9.8% of the weight of your listing to the number of steady, quality reviews of your location.
• Optimize for Mobile: 80% of online searches happen on mobile, it’s crucial for your business to have a mobile optimized website to be seen by searchers and engines. The navigation of your website should help first time visitors to access information as easily as possible. Group related pages together so it makes sense.
• Be updated with the current trends in content: What’s trending in terms of SEO? Ask yourself this question now and then. While some SEO techniques have been used for several years, there will be many new ones that you have to pay attention to. Take a look at these few to help you stay ahead this year
• Infographics – Has any Infographic grabbed your attention recently? If you are regularly on the internet, chances are that it might have. An image coupled with information tends to stay in the minds of readers. Such content also generates more social shares and also generates leads. Of course, your content should also be suitable enough to add infographics to it. You can always try to generate and experiment with such content. Once you find it interactive, use infographics that are effective.
• AMP (Accelerated Mobile Pages) – it is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. It contains three sections – AMP HTML, AMP JS, and Google AMP Cache. During development, ensure your website has AMP.
• Blog Comments – Commenting on blogs is an old and effective strategy get back-links and improve your SEO as well. Ensure that all the comments posted add value. At the end of your blog post, always ask the reader to leave a comment. It’s like telling someone a story and then saying, “Well, what do you think?”

No company can function without enough visibility, and SEO can help reel in the traffic.  Now is the right time take to prepare a well-developed strategy, or invest in SEO services to survive in the market and beat the competition. If you stick these goals of SEO practices, you will get to the top of search results in 2017. Which SEO tips are you going to use on your website today?

Even Your Website Needs to be Healthy

Health of an individual plays a very critical role in ensuring the constant productivity in his work. A business is gauged by the look of the office and its interior by the customers visiting it. Thus, a company which is doing well showcases it out in its quality of work and the revenue it generates on a constant basis.

In the digital era where companies have set up their websites to display their products and services in the best way showcases how well technology is benefiting them to reach their buyers online. E-commerce giants like Amazon, Alibaba, E-Bay and Flipkart etc. have based their entire business around their website which is their digital showroom.

The e-commerce portal development company in india has been working as the supporting team for many e-commerce companies by designing and developing their portal to impart them the uniqueness as per their product and service.

Gurgaon is growing into the favorite destination for the e-commerce start-up companies boosting the Indian economy using digitization. However, as a company or an individual needs regular checkups to ensure proper functioning of the entire important components. Similarly the website based companies have to focus on developing a proper website maintenance plan as a part of their overall business development strategy. As, an unwanted hindrance in the functionality of their ecommerce portal will lead to poor customer satisfaction and eventually can shift the customer towards the competitors. 

   

The Website health is measured in a different manner as compared to the health of an individual. Here are few pointers which can help you device a proper website maintenance plan to avoid any mishap due to website breakage:

1. Protection from the Chances of Break Due to Changing Environment- The websites are present in the environment which is highly dynamic and changes every day due to new additions. Most of the modern websites are built on the content management system and are depended on definite software that runs on web hosts. This requires large number of codes depending upon the type of the website being developed. There are weaknesses and vulnerability present in every website which is targeted by the hackers. The php website development company in gurgaon carries out the regular website updates and application of the patches security releases to keep the website protected. This enables risk minimization which may lead to possible breakage of the website. 
2. Ensures on Time Diagnosis of the Faults- The proper website maintenance plan helps to diagnose any fault or bugs present in the code of the website. Not only this it also helps identify and fix any broken links which may affect its proper functioning. In time determination of the faults also saves from the unwanted expenditure required for the repair.
3. Website Back Ups- Ask anyone how it feels to lose the important data, you will get a response not nice. And when it’s about losing the important confidential data with important clients’ information, then it is not only the loss of data but also lead to monetary trouncing hitting your business very hard. The company which builds your website must have a strong backup and fail proof system, which can help recover your important data. The website maintenance services in gurgaon are at par with the standard norms. Having a back up of your website saves your data and business. Also, it has very little cost attached with it and it doesn’t take much time too.   
4. Security Updates- The modern websites almost every time constitute a database and is built on the content management system. The content management systems like WordPress, Jhoomla and Drupal etc require constant updating of their core, theme and plugins for the security reasons. Responsive website designing company in India has well planned system for regular checkups of the website and safe applications of patches, along with the important updates to keep the website safe. They also ensure your business do not suffer due to your website breakage.
5. Keeping an eye on Performance optimization- Often the speed of the website takes a mar due to presence of large content in the form of high definition images, videos, animations and lots of pages. With a proper health checkup plan placed, the website is regularly tuned up to ensure high level of performance on a constant basis. Optimization gives better search engine rankings and user experience.

Methods to Increase Customer Engagement

For any business to survive and grow there should be a continuous inflow of the customers. To ensure this continuous flow of customers, you need to device methodologies which focus on lighting interest into your product and services. Delhi the national capital of India is witnessing a swift growth in its industries. With it are also increasing the need for more customers centric and engaging marketing techniques.  The Social media marketing companies in Delhi are doing just that and using varied techniques to keep the customers engaged with their products. Also, they are targeting developing of techniques to better understand the needs of their customers to be able to provide them improved services. 

Present day business use mix methods to reach out to their potential customers and woo them into buying their products. Marketing and advertising through newspapers, magazines, television, radio and hoardings are the old school methods of marketing. The Modern day marketing is more focused into greater implementation of online marketing techniques, since huge number of world population is going online. Also, the recent trends on buying online have gone up many folds. The marketing gurus say that a happy customer is an indication that you are on the right track and your strategies are working. This also ensures that your customers come back to you to buy more products from you.

This article tries to highlight some methods through which you can engage your customers and make them happy to enable them coming back to you again and again: 

1. Be found- The very first step in creating a customer focused master plan and engaging them is to be found. Your customer will come to you only when he knows where to find you. Only after he has found you will you be able to show him your products and elaborate their features in order to pursue him to buy them. Digital world requires your digital presence and planning which involves your targeted audiences. Website or Social Media pages are part of that master plan to keep your clients interact with you on daily basis. The SEO services providing company in Delhi help put your business in front of the customers based on their requirements.  

2. Use the Full Advantage of Social Media Platforms- Many business still have not warmed up to the use of social media as a part of their complete marketing strategy. With the ever increasing number of people coming online especially to connect with each other and share information, social media forms an important tool to promote your products to these people. As a business or a marketing professional you should now frame a new marketing strategy for all your social pages with the customer in mind. Keep revising these social strategies to develop best customer engaging methodology for increasing your influential base and tap the full potential of social media.

3. Talk to Customers Live- Many websites have now started to add the web applications on their website which focuses on interactive to the customers live whenever they are online. This could be either through chat applications or some feature of calling by your representative to the customer. This also helps you gain some crucial points in the ranking of the search engines due to your user friendly features. Again there are seo service provider in delhi who are well experienced in adding many such user interactive features on your website and help you utilize such features present on your social media page.

4. Gift Your Customers For Their Loyalty- Everyone loves the gift. As a part of your customer engagement policy the loyalty gifts as the best bets. These loyalty based gifts keeps your customer happy and they would want to come to your business more often because of this.

5. Site Map for Better User Experience- The website is your virtual address and people who visit should be easily able to find the location of products they are looking for. The Site map on the website helps the visitor to easily locate his requirements and even the search engines give higher ranking to these websites with site map due to their user friendly feature. SEO services company in Delhi put this into the website to improve the search engine ranking.

6. Understand Them Better- The use of surveys, polls, question and answers combined with various analytical tools is also a great strategy to keep your customers engaged with your business and build the trust. Trustworthiness is directly related to the higher conversions.

7. Make Customer Support Your Main Task- The highly trusted brands have one thing in common, that is they have a well developed customer support system which ensures easy and rapid solution of customer grievances. The faster remedial boosts your market value and customer belief in your brand. 

How Important is Social Media in Your SEO

Modern day marketing is highly focused on client engagement and is based on the strategies to achieve maximum growth rate. Businesses are continuously devising and implementing new online promotional activities to reach their customers. Social media has grown leaps and bounce to perfectly complement the marketing requirements of the present day marketers.

Just a few years back the major focus to build the business was on search engine optimization to help gain higher ranking in Google and Bing. Higher ranking meant larger audience reach which increased the leads and gave the opportunity for higher conversion. But it was centered around only link building and keywords use.

Growth of Indian economy is witnessing a good period, leaving behind many of the major economies. It is all thanks to the implementation of information technology via internet helping the businesses reach the global market on the larger front. social media marketing companies in delhi are combining social media optimization with the search engine optimization and are ensuring that these businesses do not loose on this advantage and helping them sustain the growth rate for years to come. 

In the form of social media; search engine optimization has found a new friend which is helping the businesses to achieve their target. Here are few reason how social media is helping them in achieving better SEO:

1. Helps Boost the Search Engine Ranking- Search Engine Optimization is witnessing a new trend where many brands have been successfully able to develop their social media pages. These pages have found higher ranking on the Google search even better than their website. Today in the increasing digitization and more people coming online, search engines have started to focus on the social media too, to provide the searchers coming online to easily find what they are looking for. Thus, a great social media presence is now boosting the search engine ranking of the businesses at a remarkable rate and that too at the lower cost when only technical search engine optimization was the only strategy followed for higher visibility. 

2. Is an Important Source for Link Building- If you are business in Delhi and are looking for SMO services in Delhi then you should without failing ask your service provider about his strategy of social media to help build links back to your business website. More people are coming online through mobile devices and accessing social media. Social media is new destination to meet and for get together. A proper linking of social media to the website can help achieve good quality traffic and take your brand to a higher level. More traffic will ensure higher exposure of your products and services to your targeted audiences which will ultimately lead to higher sales.

3. Social Media is a New Search Engine Channel- Forget about the search engines; now social media platforms are rapidly developing into favorite places for searching of the company portfolio and looking for your products and services. Social media platforms have started to use the hashtags along with the keywords which helps audiences easily find the keywords they are searching for on the social media. Twitter and Facebook are using brilliant visual content which attracts more people to your business page. An experienced SMO company in Delhi knows the benefit and right trick into the use of hashtags along with the words to reach more audiences. 

4. Google Likes Twitter- The influence of internet is expanding each day and reaching more people. Twitter is a major source of resources as large amount of new content is being posted on it every day covering a lot of subject area. A content that goes viral creates a lot of traction which helps Google to recognize the content. The process of crawling followed by Google to index the web pages gains momentum when the content is already gaining traction. Many content now been posted on twitter have found better ranking in Google, thus strengthening the SEO of the business. 

5. Content is King- Google is continuously evolving its algorithm and have been making it more content centric. The search for better and relevant content has made SEO more of non- technical. This shift from technical to non technical and more emphasis on the content, its relevancy and audience friendly nature has raised the role of social media into the SEO. In fact social media gives an unlimited option to create and post regularly to reach the target audiences which is not possible with other methods.