How to create a Social Media plan to Market your Business

Be it Facebook, Twitter, Pinterest, Instagram – they’re all free Social media platforms businesses can use to directly market them and engage with their audiences. But the idea that engagement is easy, free, and quick is false; Social Media Marketing needs patience, excellent content and strategy to connect with the right kind of audience at the right time. One of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast. Like all good things, ‘getting the word out’ takes time. Any business who has built its way through social media will tell you that. However, there are few secrets you can use initially to pave the way to build your brand image.

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Build your Channels early: Don’t wait for launch day to create your social media channels. Start building your social media accounts–and your presence early; even before you launch yourself in the market. You must be wondering what you can share before you even launch your business. Share important information and news relating to your industry, become a resource of information. Connect with others in your industry on different networks and talk to them. Remember, people will always like and share the content which makes them smart or makes them cool.

Build Relationships with the influencers: The phrase “influencer marketing” is no longer alien to most marketers. The basic concept is easy to grasp—you’ll be using the existing popularity and authority of social media “influencers” to build a reputation and visibility for your own brand. Look out for bloggers or journalists who write about topics related to your industry or services. Read, comment on and share their posts if appropriate. Connecting and developing relationships with influencers and experts in your field of business will help you down the road. You can also talk to a social media marketing company to help you in the initial phases. Do people know who you are? And if they do, do they want to spend more time with you? When you approach them later, they’ll be more likely to recognize your name, or at least be receptive, because it’s obvious you know what they cover. Reputations are built with content, but maintained with relationships. If you publish good work and you are a good, honorable, and trustworthy human being, your reputation will grow.

Find your audience: As clichéd as it sounds, figure out which social platform is best to reach your target market. Then you should study those platforms and, when possible, take your targeted advertising to those platforms. Figuring out where to find your target market on social media does take time, and involves searching for people who are talking about topics that are important to you. Once you find them, listen to them keenly, what’s trending, what type of content are they interested in and what could excite them? 

Join their conversations: You can participate in tweets or Facebook discussions as long as you don’t jump in and say, “Buy my stuff.” If you join in the conversation, you’ll use the chance to raise awareness. If you stay in the community and understand the community, you can succeed in the business. “But what will be staying in the conversation do to me?” You might ask. We’re coming to that. Most Social Media Companies tell you from experience that Ninety percent of your content should be sharing other people’s content, and 10 percent should be promotional. That’s not a hard and fast rule though. Experienced Social media marketers say, “people are not going to come around often to check out what you have to say if you’re talking about yourself and your brand all the time.” Instead, share content that interests your audience so that when you have something to promote, your audience will be more likely to listen – and they just might even be interested.

Nothing comes for Free (Not completely): These efforts take time, there comes a time where you are restrained with budget. Keep in mind of one thing that there are no free lunches in the world. There is fierce competition out there. If you have the time but not the funds, do the work yourself. But if it’s time that’s in short supply, you’ll have to consider paying someone to do it. Here a Social media agency or a company can step in and pour their years of expertise to make your brand stand out. These Social Media Marketing Companies in Delhi, Gurgaon, Noida, Mumbai etc know how to target the right demographic and geographic data of the audience especially in a hugely competitive market sphere. Just because you don’t have to pay to have a social media account does not mean that it doesn’t cost you in some way. Too many people have pretended it doesn’t, and that’s done a lot of people a grave disservice. However, hiring a Social Media company or not depends on the stage your SMO efforts are in. Overall building a social media strategy is a time taking and tedious process. It’s important to be patient and consistent.

Do you agree with us? What problems have you faced in digital marketing? Let us know in the comments.

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How Important is Social Media in Your SEO

Modern day marketing is highly focused on client engagement and is based on the strategies to achieve maximum growth rate. Businesses are continuously devising and implementing new online promotional activities to reach their customers. Social media has grown leaps and bounce to perfectly complement the marketing requirements of the present day marketers.

Just a few years back the major focus to build the business was on search engine optimization to help gain higher ranking in Google and Bing. Higher ranking meant larger audience reach which increased the leads and gave the opportunity for higher conversion. But it was centered around only link building and keywords use.

Growth of Indian economy is witnessing a good period, leaving behind many of the major economies. It is all thanks to the implementation of information technology via internet helping the businesses reach the global market on the larger front. social media marketing companies in delhi are combining social media optimization with the search engine optimization and are ensuring that these businesses do not loose on this advantage and helping them sustain the growth rate for years to come. 

In the form of social media; search engine optimization has found a new friend which is helping the businesses to achieve their target. Here are few reason how social media is helping them in achieving better SEO:

1. Helps Boost the Search Engine Ranking- Search Engine Optimization is witnessing a new trend where many brands have been successfully able to develop their social media pages. These pages have found higher ranking on the Google search even better than their website. Today in the increasing digitization and more people coming online, search engines have started to focus on the social media too, to provide the searchers coming online to easily find what they are looking for. Thus, a great social media presence is now boosting the search engine ranking of the businesses at a remarkable rate and that too at the lower cost when only technical search engine optimization was the only strategy followed for higher visibility. 

2. Is an Important Source for Link Building- If you are business in Delhi and are looking for SMO services in Delhi then you should without failing ask your service provider about his strategy of social media to help build links back to your business website. More people are coming online through mobile devices and accessing social media. Social media is new destination to meet and for get together. A proper linking of social media to the website can help achieve good quality traffic and take your brand to a higher level. More traffic will ensure higher exposure of your products and services to your targeted audiences which will ultimately lead to higher sales.

3. Social Media is a New Search Engine Channel- Forget about the search engines; now social media platforms are rapidly developing into favorite places for searching of the company portfolio and looking for your products and services. Social media platforms have started to use the hashtags along with the keywords which helps audiences easily find the keywords they are searching for on the social media. Twitter and Facebook are using brilliant visual content which attracts more people to your business page. An experienced SMO company in Delhi knows the benefit and right trick into the use of hashtags along with the words to reach more audiences. 

4. Google Likes Twitter- The influence of internet is expanding each day and reaching more people. Twitter is a major source of resources as large amount of new content is being posted on it every day covering a lot of subject area. A content that goes viral creates a lot of traction which helps Google to recognize the content. The process of crawling followed by Google to index the web pages gains momentum when the content is already gaining traction. Many content now been posted on twitter have found better ranking in Google, thus strengthening the SEO of the business. 

5. Content is King- Google is continuously evolving its algorithm and have been making it more content centric. The search for better and relevant content has made SEO more of non- technical. This shift from technical to non technical and more emphasis on the content, its relevancy and audience friendly nature has raised the role of social media into the SEO. In fact social media gives an unlimited option to create and post regularly to reach the target audiences which is not possible with other methods.