How Important is Social Media in Your SEO

Modern day marketing is highly focused on client engagement and is based on the strategies to achieve maximum growth rate. Businesses are continuously devising and implementing new online promotional activities to reach their customers. Social media has grown leaps and bounce to perfectly complement the marketing requirements of the present day marketers.

Just a few years back the major focus to build the business was on search engine optimization to help gain higher ranking in Google and Bing. Higher ranking meant larger audience reach which increased the leads and gave the opportunity for higher conversion. But it was centered around only link building and keywords use.

Growth of Indian economy is witnessing a good period, leaving behind many of the major economies. It is all thanks to the implementation of information technology via internet helping the businesses reach the global market on the larger front. social media marketing companies in delhi are combining social media optimization with the search engine optimization and are ensuring that these businesses do not loose on this advantage and helping them sustain the growth rate for years to come. 

In the form of social media; search engine optimization has found a new friend which is helping the businesses to achieve their target. Here are few reason how social media is helping them in achieving better SEO:

1. Helps Boost the Search Engine Ranking- Search Engine Optimization is witnessing a new trend where many brands have been successfully able to develop their social media pages. These pages have found higher ranking on the Google search even better than their website. Today in the increasing digitization and more people coming online, search engines have started to focus on the social media too, to provide the searchers coming online to easily find what they are looking for. Thus, a great social media presence is now boosting the search engine ranking of the businesses at a remarkable rate and that too at the lower cost when only technical search engine optimization was the only strategy followed for higher visibility. 

2. Is an Important Source for Link Building- If you are business in Delhi and are looking for SMO services in Delhi then you should without failing ask your service provider about his strategy of social media to help build links back to your business website. More people are coming online through mobile devices and accessing social media. Social media is new destination to meet and for get together. A proper linking of social media to the website can help achieve good quality traffic and take your brand to a higher level. More traffic will ensure higher exposure of your products and services to your targeted audiences which will ultimately lead to higher sales.

3. Social Media is a New Search Engine Channel- Forget about the search engines; now social media platforms are rapidly developing into favorite places for searching of the company portfolio and looking for your products and services. Social media platforms have started to use the hashtags along with the keywords which helps audiences easily find the keywords they are searching for on the social media. Twitter and Facebook are using brilliant visual content which attracts more people to your business page. An experienced SMO company in Delhi knows the benefit and right trick into the use of hashtags along with the words to reach more audiences. 

4. Google Likes Twitter- The influence of internet is expanding each day and reaching more people. Twitter is a major source of resources as large amount of new content is being posted on it every day covering a lot of subject area. A content that goes viral creates a lot of traction which helps Google to recognize the content. The process of crawling followed by Google to index the web pages gains momentum when the content is already gaining traction. Many content now been posted on twitter have found better ranking in Google, thus strengthening the SEO of the business. 

5. Content is King- Google is continuously evolving its algorithm and have been making it more content centric. The search for better and relevant content has made SEO more of non- technical. This shift from technical to non technical and more emphasis on the content, its relevancy and audience friendly nature has raised the role of social media into the SEO. In fact social media gives an unlimited option to create and post regularly to reach the target audiences which is not possible with other methods.

Is Content Marketing Better for SEO Than Link Building

Delhi and National Capital Region have fast developed into a commercial hub. The NCR region comprise of Gurgaon, Faridabad, Ghaziabad, Meerut and Noida.  Among these; Gurgaon region has seen a very rapid change in its landscape and market scenario. Many multinationals have made it their home base as a part of their expansion plan in India.

With the start up culture booming in India, it has also brought many promising start ups in Gurgaon who have to match the might of these multinationals. The best way to take them on is to have a well planned marketing strategy along with the product quality. As the start ups have low budget of marketing, digital marketing and SEO forms a very convenient and pocket friendly option to them to stay competitive.  If you are looking to increase the visibility of your website through SEO then companies that offer the SEO services in gurgaon offer highly competitive package based on your requirements.

However the SEO has been continuously evolving with advances in the digital mode of marketing. Traditional SEO involves targeted keywords in combination with link building bringing the targeted audience to the client’s webpage. SEO revolves around the guidelines of the search engines and functions strictly as per the changes in the algorithms of the search engines. These are some of the facts that your should remember when making a choice between which seo service provider in delhi you wish to work with.

SEO has two parts one is technical and another is non-technical. Content marketing has emerged as the crucial method of non-technical SEO surpassing the link building. Though it is a tough question to answer whether link building is better or content marketing, here are few points which show superiority of content marketing over link building for seo:

1. Higher Search Engine Ranking- Search engines just love new and high quality informative content. Google catches the relevant content and takes it to higher ranking on search results. This in turn helps give your website a better visibility as compared to other businesses in your segment. 

2. Can target multiple keywords at a time- A good content offers an opportunity to target multiple keywords in a single content. In gurgaon agencies offering the seo services know how to use content to fine tune your webpage and help your business rank high. Link building alone do not offer this option.

3. Can market in multichannel- Marketing of content is possible through multiple channels due to options to create variety of content right from the text articles, blogs, info-graphics, graphics, animation, and audio and video. A link gives an option of only single channel. 

4. Helps leave an impression on the audience- A well prepared content attracts the audiences towards it, which brings them back to your page and increases the loyalty. No such option is available with the simple links. Links provide only short term seo solution whereas content has long term impact on the audience.

5. Gives more options to experiment with the marketing strategy- The SEO services company in Delhi are well equipped with varied marketing tools and their expert marketers know how to use them together for better results. Content offers these marketers wider option to mix and match different strategies to develop best possible plan to promote your business. 

6. Less depended on other pages to increase the reach- In traditional link building; if you have linked your page to some other page which is not doing well will have similar impact on your page visibility. This will in turn affect your business too. Content marketing is totally dependent on the quality of your content which is recognized by the search engines. 

7. Rise of Social Media- People like to share content and good content is always liked and shared by people which increases its reach many fold. Unlike a link which may lie undetected and without a click for long time, content has higher visibility. Social media helps spread the content to wider audience which the seo service providers offer in Delhi. 

8. Keeps you abreast with the evolving algorithms of Search Engines- Google constantly changes its algorithms and tries to make them smarter each day. Their preferences also vary from what they had few days back before the new changes that were introduced in them. Only link building cannot match the new requirements, where content scores high over them. 

Things You Should Do as a Part of Digital Marketing strategy

Marketing has always been the art and science of influencing the decision making of the customers in your company’s favor. Since the 90’s the world has witnessed a huge jump into the use of internet and also the internet services have expanded exponentially with higher penetration rate into the market compared to normal marketing strategies.

Huge customer base now online has made it utmost important to include Digital Marketing strategy in your marketing plans. In fact many PR companies and professionals have started to use digital marketing as very important tool in their services.

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