Even Your Website Needs to be Healthy

Health of an individual plays a very critical role in ensuring the constant productivity in his work. A business is gauged by the look of the office and its interior by the customers visiting it. Thus, a company which is doing well showcases it out in its quality of work and the revenue it generates on a constant basis.

In the digital era where companies have set up their websites to display their products and services in the best way showcases how well technology is benefiting them to reach their buyers online. E-commerce giants like Amazon, Alibaba, E-Bay and Flipkart etc. have based their entire business around their website which is their digital showroom.

The e-commerce portal development company in india has been working as the supporting team for many e-commerce companies by designing and developing their portal to impart them the uniqueness as per their product and service.

Gurgaon is growing into the favorite destination for the e-commerce start-up companies boosting the Indian economy using digitization. However, as a company or an individual needs regular checkups to ensure proper functioning of the entire important components. Similarly the website based companies have to focus on developing a proper website maintenance plan as a part of their overall business development strategy. As, an unwanted hindrance in the functionality of their ecommerce portal will lead to poor customer satisfaction and eventually can shift the customer towards the competitors. 

   

The Website health is measured in a different manner as compared to the health of an individual. Here are few pointers which can help you device a proper website maintenance plan to avoid any mishap due to website breakage:

1. Protection from the Chances of Break Due to Changing Environment- The websites are present in the environment which is highly dynamic and changes every day due to new additions. Most of the modern websites are built on the content management system and are depended on definite software that runs on web hosts. This requires large number of codes depending upon the type of the website being developed. There are weaknesses and vulnerability present in every website which is targeted by the hackers. The php website development company in gurgaon carries out the regular website updates and application of the patches security releases to keep the website protected. This enables risk minimization which may lead to possible breakage of the website. 
2. Ensures on Time Diagnosis of the Faults- The proper website maintenance plan helps to diagnose any fault or bugs present in the code of the website. Not only this it also helps identify and fix any broken links which may affect its proper functioning. In time determination of the faults also saves from the unwanted expenditure required for the repair.
3. Website Back Ups- Ask anyone how it feels to lose the important data, you will get a response not nice. And when it’s about losing the important confidential data with important clients’ information, then it is not only the loss of data but also lead to monetary trouncing hitting your business very hard. The company which builds your website must have a strong backup and fail proof system, which can help recover your important data. The website maintenance services in gurgaon are at par with the standard norms. Having a back up of your website saves your data and business. Also, it has very little cost attached with it and it doesn’t take much time too.   
4. Security Updates- The modern websites almost every time constitute a database and is built on the content management system. The content management systems like WordPress, Jhoomla and Drupal etc require constant updating of their core, theme and plugins for the security reasons. Responsive website designing company in India has well planned system for regular checkups of the website and safe applications of patches, along with the important updates to keep the website safe. They also ensure your business do not suffer due to your website breakage.
5. Keeping an eye on Performance optimization- Often the speed of the website takes a mar due to presence of large content in the form of high definition images, videos, animations and lots of pages. With a proper health checkup plan placed, the website is regularly tuned up to ensure high level of performance on a constant basis. Optimization gives better search engine rankings and user experience.

Methods to Increase Customer Engagement

For any business to survive and grow there should be a continuous inflow of the customers. To ensure this continuous flow of customers, you need to device methodologies which focus on lighting interest into your product and services. Delhi the national capital of India is witnessing a swift growth in its industries. With it are also increasing the need for more customers centric and engaging marketing techniques.  The Social media marketing companies in Delhi are doing just that and using varied techniques to keep the customers engaged with their products. Also, they are targeting developing of techniques to better understand the needs of their customers to be able to provide them improved services. 

Present day business use mix methods to reach out to their potential customers and woo them into buying their products. Marketing and advertising through newspapers, magazines, television, radio and hoardings are the old school methods of marketing. The Modern day marketing is more focused into greater implementation of online marketing techniques, since huge number of world population is going online. Also, the recent trends on buying online have gone up many folds. The marketing gurus say that a happy customer is an indication that you are on the right track and your strategies are working. This also ensures that your customers come back to you to buy more products from you.

This article tries to highlight some methods through which you can engage your customers and make them happy to enable them coming back to you again and again: 

1. Be found- The very first step in creating a customer focused master plan and engaging them is to be found. Your customer will come to you only when he knows where to find you. Only after he has found you will you be able to show him your products and elaborate their features in order to pursue him to buy them. Digital world requires your digital presence and planning which involves your targeted audiences. Website or Social Media pages are part of that master plan to keep your clients interact with you on daily basis. The SEO services providing company in Delhi help put your business in front of the customers based on their requirements.  

2. Use the Full Advantage of Social Media Platforms- Many business still have not warmed up to the use of social media as a part of their complete marketing strategy. With the ever increasing number of people coming online especially to connect with each other and share information, social media forms an important tool to promote your products to these people. As a business or a marketing professional you should now frame a new marketing strategy for all your social pages with the customer in mind. Keep revising these social strategies to develop best customer engaging methodology for increasing your influential base and tap the full potential of social media.

3. Talk to Customers Live- Many websites have now started to add the web applications on their website which focuses on interactive to the customers live whenever they are online. This could be either through chat applications or some feature of calling by your representative to the customer. This also helps you gain some crucial points in the ranking of the search engines due to your user friendly features. Again there are seo service provider in delhi who are well experienced in adding many such user interactive features on your website and help you utilize such features present on your social media page.

4. Gift Your Customers For Their Loyalty- Everyone loves the gift. As a part of your customer engagement policy the loyalty gifts as the best bets. These loyalty based gifts keeps your customer happy and they would want to come to your business more often because of this.

5. Site Map for Better User Experience- The website is your virtual address and people who visit should be easily able to find the location of products they are looking for. The Site map on the website helps the visitor to easily locate his requirements and even the search engines give higher ranking to these websites with site map due to their user friendly feature. SEO services company in Delhi put this into the website to improve the search engine ranking.

6. Understand Them Better- The use of surveys, polls, question and answers combined with various analytical tools is also a great strategy to keep your customers engaged with your business and build the trust. Trustworthiness is directly related to the higher conversions.

7. Make Customer Support Your Main Task- The highly trusted brands have one thing in common, that is they have a well developed customer support system which ensures easy and rapid solution of customer grievances. The faster remedial boosts your market value and customer belief in your brand. 

How Important is Social Media in Your SEO

Modern day marketing is highly focused on client engagement and is based on the strategies to achieve maximum growth rate. Businesses are continuously devising and implementing new online promotional activities to reach their customers. Social media has grown leaps and bounce to perfectly complement the marketing requirements of the present day marketers.

Just a few years back the major focus to build the business was on search engine optimization to help gain higher ranking in Google and Bing. Higher ranking meant larger audience reach which increased the leads and gave the opportunity for higher conversion. But it was centered around only link building and keywords use.

Growth of Indian economy is witnessing a good period, leaving behind many of the major economies. It is all thanks to the implementation of information technology via internet helping the businesses reach the global market on the larger front. social media marketing companies in delhi are combining social media optimization with the search engine optimization and are ensuring that these businesses do not loose on this advantage and helping them sustain the growth rate for years to come. 

In the form of social media; search engine optimization has found a new friend which is helping the businesses to achieve their target. Here are few reason how social media is helping them in achieving better SEO:

1. Helps Boost the Search Engine Ranking- Search Engine Optimization is witnessing a new trend where many brands have been successfully able to develop their social media pages. These pages have found higher ranking on the Google search even better than their website. Today in the increasing digitization and more people coming online, search engines have started to focus on the social media too, to provide the searchers coming online to easily find what they are looking for. Thus, a great social media presence is now boosting the search engine ranking of the businesses at a remarkable rate and that too at the lower cost when only technical search engine optimization was the only strategy followed for higher visibility. 

2. Is an Important Source for Link Building- If you are business in Delhi and are looking for SMO services in Delhi then you should without failing ask your service provider about his strategy of social media to help build links back to your business website. More people are coming online through mobile devices and accessing social media. Social media is new destination to meet and for get together. A proper linking of social media to the website can help achieve good quality traffic and take your brand to a higher level. More traffic will ensure higher exposure of your products and services to your targeted audiences which will ultimately lead to higher sales.

3. Social Media is a New Search Engine Channel- Forget about the search engines; now social media platforms are rapidly developing into favorite places for searching of the company portfolio and looking for your products and services. Social media platforms have started to use the hashtags along with the keywords which helps audiences easily find the keywords they are searching for on the social media. Twitter and Facebook are using brilliant visual content which attracts more people to your business page. An experienced SMO company in Delhi knows the benefit and right trick into the use of hashtags along with the words to reach more audiences. 

4. Google Likes Twitter- The influence of internet is expanding each day and reaching more people. Twitter is a major source of resources as large amount of new content is being posted on it every day covering a lot of subject area. A content that goes viral creates a lot of traction which helps Google to recognize the content. The process of crawling followed by Google to index the web pages gains momentum when the content is already gaining traction. Many content now been posted on twitter have found better ranking in Google, thus strengthening the SEO of the business. 

5. Content is King- Google is continuously evolving its algorithm and have been making it more content centric. The search for better and relevant content has made SEO more of non- technical. This shift from technical to non technical and more emphasis on the content, its relevancy and audience friendly nature has raised the role of social media into the SEO. In fact social media gives an unlimited option to create and post regularly to reach the target audiences which is not possible with other methods.

Is Content Marketing Better for SEO Than Link Building

Delhi and National Capital Region have fast developed into a commercial hub. The NCR region comprise of Gurgaon, Faridabad, Ghaziabad, Meerut and Noida.  Among these; Gurgaon region has seen a very rapid change in its landscape and market scenario. Many multinationals have made it their home base as a part of their expansion plan in India.

With the start up culture booming in India, it has also brought many promising start ups in Gurgaon who have to match the might of these multinationals. The best way to take them on is to have a well planned marketing strategy along with the product quality. As the start ups have low budget of marketing, digital marketing and SEO forms a very convenient and pocket friendly option to them to stay competitive.  If you are looking to increase the visibility of your website through SEO then companies that offer the SEO services in gurgaon offer highly competitive package based on your requirements.

However the SEO has been continuously evolving with advances in the digital mode of marketing. Traditional SEO involves targeted keywords in combination with link building bringing the targeted audience to the client’s webpage. SEO revolves around the guidelines of the search engines and functions strictly as per the changes in the algorithms of the search engines. These are some of the facts that your should remember when making a choice between which seo service provider in delhi you wish to work with.

SEO has two parts one is technical and another is non-technical. Content marketing has emerged as the crucial method of non-technical SEO surpassing the link building. Though it is a tough question to answer whether link building is better or content marketing, here are few points which show superiority of content marketing over link building for seo:

1. Higher Search Engine Ranking- Search engines just love new and high quality informative content. Google catches the relevant content and takes it to higher ranking on search results. This in turn helps give your website a better visibility as compared to other businesses in your segment. 

2. Can target multiple keywords at a time- A good content offers an opportunity to target multiple keywords in a single content. In gurgaon agencies offering the seo services know how to use content to fine tune your webpage and help your business rank high. Link building alone do not offer this option.

3. Can market in multichannel- Marketing of content is possible through multiple channels due to options to create variety of content right from the text articles, blogs, info-graphics, graphics, animation, and audio and video. A link gives an option of only single channel. 

4. Helps leave an impression on the audience- A well prepared content attracts the audiences towards it, which brings them back to your page and increases the loyalty. No such option is available with the simple links. Links provide only short term seo solution whereas content has long term impact on the audience.

5. Gives more options to experiment with the marketing strategy- The SEO services company in Delhi are well equipped with varied marketing tools and their expert marketers know how to use them together for better results. Content offers these marketers wider option to mix and match different strategies to develop best possible plan to promote your business. 

6. Less depended on other pages to increase the reach- In traditional link building; if you have linked your page to some other page which is not doing well will have similar impact on your page visibility. This will in turn affect your business too. Content marketing is totally dependent on the quality of your content which is recognized by the search engines. 

7. Rise of Social Media- People like to share content and good content is always liked and shared by people which increases its reach many fold. Unlike a link which may lie undetected and without a click for long time, content has higher visibility. Social media helps spread the content to wider audience which the seo service providers offer in Delhi. 

8. Keeps you abreast with the evolving algorithms of Search Engines- Google constantly changes its algorithms and tries to make them smarter each day. Their preferences also vary from what they had few days back before the new changes that were introduced in them. Only link building cannot match the new requirements, where content scores high over them.