5 Easy steps to Find and Register the perfect Domain Name

Every business now-a-days has a website, and for that you need a unique domain name. Now here’s the thing, the domain name can make or break your business.  You need to make an important decision: What is going to be your domain name? Ideally, it should be “yourbusiness.com.” This is the web address by which most of your customers will find you. Furthermore, how are you going to ensure your claim for it? Purchasing a name is a relatively simple process (although finding one that isn't already taken can be a challenge), but there are many factors that you should consider. You can register your domain name through websites like Godaddy or Namecheap, or if you are getting your website developed by an agency, they can register your name in cheap price. However, as a business owner, you need to decide what domain name works the best for you. If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser. From the SEO, webmaster and small business owner points of view, below are a few tips to consider when registering a domain name.

1. Start Early - Starting early gives you a huge advantage in finding the domain name you want. Register for the domain name as soon as you name your business. If your business will have a significant online presence, then your business name may even be influenced by the domain names that are available. Thinking about domain names early is a step in the right direction when it comes to branding and protecting your brand. There are many agencies which provide cheap domain registration services in cities like Delhi, Gurgaon, Mumbai, and Bangalore who also have local expertise in choosing the right domain for your product/services. Take help as needed.

2. The Domain Name check list - There are a few points to check before deciding on your domain name, in addition to having your business/service name, it should also be

• Short
• Clear and clutter free
• Easy to spell
• Memorable
• SEO friendly
• Relevant to your business. 

We agree that it’s not easy to find a domain which fits all the categories, now that we have millions of domains registered; however, it is a good idea to keep this check list handy when you are brainstorming for ideas.

3. Avoid using dashes, abbreviations or numbers in your domain name - There’s a common debate in the aspects of domain names whether or not the use of hyphens can put you at a disadvantage when it comes to search engine ranking. If you have a choice, rather buy a domain like plumbingservices.com than plumbing-services.com, but sometimes you might have to compromise. Use of more than one dash in a domain is a trick some people use to keep costs down and include lots of keywords. Google’s sophisticated algorithms spot this type of tric, so it’s an advice to not use more than one dash or hyphen in a domain. You may find it harder to rank a site with two or three hyphens, so consider alternatives before you spend time and money on this type of domain. Also, it’s highly discouraged to use a combination of dashes, numbers, or abbreviations for a SEO friendly domain name. 

4. Start with what you desire, else be creative - You should start searching for your ideal domain that is your business name first, even if it's so common that it seems impossible to find. If it is not available, this will give you a starting point for exploring appropriate alternatives. If the domain name you had in mind is not available, it is time for you to be creative and brainstorm possible alternatives. Try searching for alternatives like your business.in or yourbusiness.net, your business + service.com or your services.com etc. It might seem a tedious task, but it will give you results. 

5. Register immediately - Self-explanatory, once you find your desired domain name, register it immediately. Even if you don’t use the website for a while, buying it early ensures you don’t have problems later.

What are your thoughts on this? Let us know.

7 Essential Things Your Ecommerce Website Portal Should Have

So, you have a physical store and are ready to take your business to next level by going online or you don’t want to bear the hassle of maintain a physical store and want to reach out to potential customers from all corners, and you decided to e-Commerce portal development, what are the key elements that you require to really turn profits? An online store is more than just good product pictures and a checkout function; you also have to think about the experience you’re giving your customers. Online shopping is a competitive space, so what does it take to build a great online store? Read on to know more.

E-Commerce Portal Development

1. A Clear Logo - We can’t emphasize enough on the fact that a clear and recognizable logo is a reassuring symbol, and builds trust with your customers; you can observe this with more popular brands. They can afford to create an online store with a fashionable home page displaying minimum features. A well-known logo or a mascot, a beautiful image or video and the ‘Buy’ button will suffice for such designs. However, if you are just starting, it’s important for you to  build the recognition, so with a user friendly and attractive website, your Logo should be well designed too.
2. Deals and Freebies - Offering a small token or a deal can alter the way your buyers feel about your store. Samples, freebies and free gifts tap into the social psychology principle of reciprocity. Statistics show that over 57% of shoppers are driven to finish a first-time purchase if they can redeem a coupon. In the absence of a special deal, there are highest chances of abandoning the shopping cart by the customers; some shoppers think that a first-time buyer discount is a precondition for brands looking to attain new customers. Throw in some deals and freebies that change every day and make sure to communicate this to your customer to increase your user base and sales.
3. Easy Check out - Building a process where the checkout is as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page needs serious thought. It’s the final stop for people shopping on your portal. It’s the place where they make transactions with their credit card information and finally hand over their money. To make it easy for your customers, you need to make this process hassle free, you can start with giving them multiple options for payment like credit card, debit card, net banking or e wallets. Do not make it necessary to sign up to buy and deliver a seamless design. Hire a professional eCommerce portal development company or an expert to assist you with the design. Trust me, this investment goes long way.
4. Latest news and products of the industry - Today’s consumers are well informed, it benefits you to keep updated with the latest trends and sell the products that are currently trending. On your website give them access to latest news and blogs about the products/services you sell. When there is a seasonal sale or an upcoming event that buyers should know about, the landing page is the best place to feature. Don’t make it too difficult for buyers to find exclusive deals and hot prices. Moreover, frequent customers will more likely look through ‘new’ or ‘hot deals’ on sale rather than spend time browsing through the full inventory for something new and trendy.
5. Search Bar - If you have a large online store with a varied choice of goods then a search bar is a must-have. This will prove popular with customers who came to your website for a precise product that they just need to find from your online store to make their order. This saves them a lot of browsing time improving the overall shopping experience. You can also add a feature of suggesting their frequent purchases, if you have their data of old transactions. 
6. Social media share buttons - Social media is the best way for self-promotion. It’s revealed in studies that almost 20% of online purchases are done after browsing through social media sites. People are inclined to ask for the opinions of friends and family. Social media websites, such as Facebook and Twitter, are the best, if not fastest, source to get the info you need on just about everything. If the customers have an option to share the products with their friends, they might share it and eventually promote you online too.
7. Customer Support number - Lastly, but most importantly, you should provide a medium through which your customer can contact you if anything goes wrong with the order or purchase. Providing an immediate help line or support number increases the trust with your customers.

So, what else do you think should be included? Let us know here. eCommerce web portal development, eCommerce portal development

5 Web Design Trends for A User Friendly and Responsive Website

In the last few years web design has undergone a lot of transformation. SEO algorithms are continuously updated and it became very essential to keep up with the trends of the industry to constantly stay ahead of competition. If you want more people visiting your website, the website should be built in such a way that favors both SEO and User experience. To make the visitors, come back to your website, you need to make a solid first impression on your visitors. According to the statistics, website visitors make judgments about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance. 

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Staying in tune with the latest web development trends makes it easy to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond. Almost every new client asks us these days for a mobile version of their website. Nowadays the websites need to be made for more than one device and more than one resolution, that’s why the website needs a responsive design. Here are the current trends to keep you updated. These are in line with the local market trends in Delhi, Gurgaon, and Noida as well so the next time you want to hire a website development company in Delhi; these tips might come in handy.

1. Let your layout be content friendly: In the last few years we have seen a great change in people’s view on design’s role in business. Design has shifted from an “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage. Most captivating element of that development is the shift back towards quality content: the heart and soul of the web. We realized that people visit the web for information, not for some pretty design. This paved way to web application designs and layouts which make the content shine; A sleek, clutter free design, where users and spiders (Search engine crawlers) alike find what they came for – relevant content. If you want to redesign your existing website, we suggest a focusing on what’s important by mapping key customer journeys. If you are building a website from scratch, consider wire frames, sitemaps and top tasks as your starting point. Prioritize clarity over absolute completeness.
2. Co-ordination between designers and developers: The best of the web projects doesn’t succeed through good design or development team alone—they also need communication and collaboration between designers and developers. Responsive design means more variables and more deliverable—which can translate to more problems. Sometimes designers buffer out the developers from product meetings, discussion sessions, or any other opportunities for feedback. That’s a mistake. Experienced developers have a heap of applicable knowledge. They might help you with the intimate knowledge of the product if they’ve worked with it for a while. Also, developers need to communicate what exactly is needed from the designer’s end to keep the project responsive, user friendly and in sync with the customer requirements.
3. More personality and bolder colors: Are you one of the people who think that subtle colors work best for a professional website? Well, brace yourself; it has been observed that during these few years, designers sought ways to infuse more personality into their design work that still worked with stripped-down aesthetics. As a result of which, brighter and bolder colors are involved in the design. If you want a splash of good design with simple layouts, don’t be afraid to experiment with bold colors.
4. More Animation: Animation has always been an essential part in our digital interfaces, and it’s foolish to think that’ll subside in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined. Increasing number of our clients ask us to include animation and rich media in their website.
5. Chat bots are going to stay: Customer service is the element which earns trust and share of wallet of your customer; hence a lot of businesses in the industry are focusing on the chat bots – the next big thing for information management and customer service. In one example, if your customers have to wait long for support, it can become the worst nightmare for your business. Chat bots can mitigate customer service agents, by helping with basic, repeatable customers’ queries that often appear in the FAQ section. A lot of users agree that chat bots helped them take informed decisions and induce a seamless web interaction. Also, it has been noted by many of our clients that including a chat bot has a direct effect on sales as well. 

 All images are the property of the respective companies

So, do you think you should include these features in your website? Your thoughts are welcome in the comments section.

Web Designing Services in Delhi, Web Application Development Delhi, Responsive WebsiteDesigning Company in Delhi, responsive web design examples, responsive web design tutorial

Targeted Branding VS SEO Keyword – Smart marketing for your business

To drive traffic to your website organically is essential for your startup to expand your web presence without burning a hole in your pocket of advertising budget.

Search engine optimization (SEO) is the phenomenon of bring into line your site’s content and design with best practices to enhance the visibility in search results, and it is an influential technique for expanding your brand online. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. I have seen people struggling to choose between Branding and SEO, guess what; they need to work hand in hand to support your business and for you to earn profits. Here’s the truth: Both strategies not only support one another, but strengthen each other’s efforts to create a coordinated marketing image. When done right, this blend can be targeted, measurable and long-lasting. There’s a lot of advice for startups that embrace this idea, but it’s up to you to learn about the strategies that help you get the best of both worlds.

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Building an entirely new brand: If you’ve recently launched your new business, initially, there would be no existing search volume for your company’s branded keywords, as your brand name simply hasn’t been around before. In this case, your best SEO scenario should involve two chief tactics:

• Targeting traditional SEO keywords, and
• Building up brand recognition using other types of marketing.
• For example, your startup is in the women’s fashion, you might want to target the phrases, “women’s clothing” or “online women’s fashion store” (depending on your business’s objectives).

You can start with targeting the phrases and keywords that your users will be entering into the search engines regarding the services you provide with both your on-site and off-site SEO activities, you’ll begin to build up the momentum needed in order to build familiarity with your brand.

At the same time, though, you’ll want to put some effort into carrying out branding activities on other web properties in order to begin generating the branded search traffic needed to win in the SERPs over time.  There are dozens of different ways to do this, but a few places to start include:

• Writing and submitting press releases detailing your startup’s launch and benefits
• Setting up social media profiles on Facebook, twitter, Instagram, LinkedIn, Pinterest etc. and optimizing them with branded imagery.
• Claiming any local business profiles (as found on Google+) that are applicable to your business.
• Releasing content marketing pieces that capture your audience’s attention while promoting your brand

Insider’s secret, we started off with localized keywords like “SEO services in Gurgaon” or “Brand awareness in Gurgaon through SEO” 

Revamping the branding strategy for an existing website: Let’s say you’re an established company working on your digital marketing since a while according to the previous best SEO practices, and if you haven’t targeted any branded keywords, and decide to replace traditional keywords in order to make room for branded queries, be careful to monitor your results to ensure that you don’t see a reduction in natural search traffic or overall conversions.

At the same time, use Social media optimization strategies to brand certain hash tags related to your business and run the branding campaign, for offsite SEO

Pervade Optimization with Branding: We all understand the importance of content marketing when it comes to the overall digital marketing results. Content that brings in sales combines both best practices of SEO and branding. You are finally writing the content for the user, but make sure to write content for both the search engine and your audience. If you only write for your audience, you might not see a consistent improvement in your rankings. Abstract content that lacks optimization will only go so far.

Utilize the SEO practices while also focusing on your audience. These practices will ensure an influential content marketing engine that helps your rankings climb up and your branding become sturdier than ever.

 

The SEO Secret weapon: Reviews: The total number and quality of reviews your brand seizes will directly have an effect on your rankings. They also have a huge impact on your brand.

Remember where you didn’t order something online based on bad reviews? We all have done that. Likewise, we also make a decision to check out a new restaurant or indulge in impulse buying online because of some amazing reviews.

It works both ways – and it’s something you need to take into account when it comes to SEO and branding performance.

Do you think it’s important to integrate these two marketing tools into a coordinated driving force? We’d love to hear your thoughts in the comments below.

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How to Create an Awesome Logo for Your Business: 6 Tips from A Graphic Design Expert

If you’ve got a startup or a small business you must know that of how graphic design plays a role in building your company. You need a good logo to create a lasting impression on your customers; all big brands consider logo as an asset that brings value and branding to the company. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.

Logo design services

Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the center piece of most branding schemes. Check out these tips from the design experts.

  

1. Be unique and clever: Being unique and clever is probably the best way of establishing brand identity, making an impact on customers and ensuring that they'll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers. It is very important to be different from what’s already out there in the market. Also, the logo for your brand should depict your purpose /USP in the market. 
2. Choosing the right color: Colors elicit an emotional response from your target audience; as well as convey your brand’s message, it’s very important that your color selection goes deeper than personal preference. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. You must think from the designer’s perspective as well, do you need one color or more in your logo. 
3. Understand your Brand: Logo is not just an image; it’s an introduction to the brand and business. Firstly, chart down what your brand represents, create a theme and imagery. Design is about personality and it’s about how you bring that personality to your consumers. If you are hiring an external logo designing company, you need to make them understand what exactly the purpose of the product is, what emotions should the logo capture and what type of logo you want.
4. Types of logos: There are basically three kinds of logos. Font-based logos like the logos of SONY, Google, and Microsoft, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a restaurant uses an illustration of a Fork and knife in its logo. And finally, there are abstract graphic symbols-such as Audi’s logo-that become linked to a company's brand. It is a necessary step to determine what kind of logo you want for your brand.
5. Type font: If you are going with a simple type logo, Typography is an important element of design. It not only communicates the name of your company, but also its personality. You can choose from three main types of font families. Each comes with strengths and weaknesses and each has hundreds of varieties; Serifs, Sans Serifs and Script fonts. Serif fonts are to be chosen when you are into publishing or newspaper industry and want to have a serious typeface. Sans serif are the internet’s favorite font family, these fonts are clean, modern and ideal for tech startups. Bonus points as they are easy to read even when it’s in small type. So if you’re going for a fresh, new and yet readable font, go sans serif. The only thing to watch out for is looking like everyone else. Script fonts can be tricky. You can personalize them; they can be creative, elegant and/or casual. But they sometimes can also be really difficult to read. Weigh in the chances and we suggest to go with these fonts if your product is unique and breaking all things traditional.
6. If you want a great logo, trust the designer: No. Seriously, but the designer understands what does it take to make a professional logo, if you have reviewed his work/ the company offering logo design services for you, then trust them to make an awesome logo. It is very important that the logo should convey the message of the brand, but it’s equally important to have an aesthetically pleasing logo. If you want to go the cheapest route, and want to find someone who won’t push back when you suggest bad changes, then don’t cry about it when you get an average logo in return. 

Do you think, these tips are going to help you? Tell us!

How to Make Powerful and Effective Business Presentation – 5 Successful Secrets

Corporate presentations add influential visuals to the message and are an easy way to create a leave-behind handout or e-mail the presentation to others later. But too often business presenters aren’t as effective as they could be when making a PowerPoint presentation. Be it as a report, sales prop or a Business plan for investors. A good presentation creates the first impression which lasts. Conveying your message in a short presentation with clarity is everything. Therefore the simplicity in business presentation design plays an important role here. 

Given that you have limited time to present and captivate investors or your team, presenting with passion, simplicity and power is paramount. Business presentations usually are promoting an idea or a product or a position and should reflect topnotch salesmanship in the best sense of the word. In case of a Business plan, creating a PowerPoint presentation, or deck is a quick, to-the-point means of revealing your best selling points to those reviewing it, while still sending over your more detailed plan. To exactly do so, here are some tried and tested tips for corporate presentations.

Start with the structure:  The best way to structure your presentation is to first lay out your thoughts, ideas and the message you want to deliver on a paper first. You might even want to look at few corporate presentation examples before starting. Start by defining the goal your presentation.  Once you have the starting point and destination, you can now plan the route that you will use to take the audience through your presentation. Also, how to decide how long should you present and how many slides do you need to get your point across? It’s simple, use the 10–20–30 rule: 10 slides, 20 minutes and a minimum 30-point font. Although sometimes when you are presenting alongside with fellow presenters, you might be given a restricted time beforehand, if that’s the case, prepare the slides and speech accordingly. Although presentations for different purposes vary greatly based on their purpose, we have laid out some essential details for widely used presentations like Business plans or sales decks. Here’s a rough idea for 10 slides of Business plan. 

• Your first slide is your title slide, which provides the name of the business, your name, title and contact information, plus a slogan if you have one.
• Second slide is the problem your potential customers in the target market face
• The third slide is your unique solution in simple terms how your product/service will solve the problem. 
• Your Business model or how you plan to make money, what could be your pricing structure is the fourth slide
• In the fifth slide, talk a little in detail about your operations. Quantitative is the key word
• Present a brief marketing plan now, on what media you would use and why
• Mention your key competitors in the seventh slide and stress on your competitive advantage
• Who are the important people in your team, what are their responsibilities on 8th slide
• This next slide should show a clear financial projection with a three-to-five-year forecast along with the method you used to project.
• The final slide should present your current position and what have you done so far. Present a positive call to action based on what you've accomplished to date and what you'll accomplish in the future.

For a sales deck you need not show your operational, financial, and marketing plans. Mention only your competitive advantage and the clients you have worked so far with to build a trust.

2. Flashy colors and fonts are a strict No: Take extra care that the fonts and theme you use match with the concept of your company and yet should not be too flashy. There are many professional fonts available online. Check them out and go with what works best for your presentation color scheme. If your slide looks anything like this, we recommend you to STOP using those fonts!

3. Use visuals instead of text Slides: Avoid adding too much text on the slides. Use diagrams, graphs, flowcharts and media clips to illustrate data or a scenario. This engages your audience and increases your chances of sales.

4. Avoid Jargon: Don’t use jargon. Even when you are presenting to people from your industry, not everyone is deeply embedded with the technical mumbo jumbo. Unless it’s absolutely necessary, go with plain, simple yet powerful words. You can find some powerful words to use here

5. Remember, less is more: Do not, we repeat do not overload your presentation with lots of information. It will overwhelm your listeners, you can always send in a full plan with more details or lif delivering it to a large audience where you cannot send the details individually, fill in  whatever details you feel necessary during your speech, still not dumping information over them.

Next time, you want to make a presentation, use these tips, and see the difference for yourself. Do you agree these secrets are useful? Tell us more in comments.

App Store Optimization – 5 Strategies to Boost Your App Ranking‎

You have a kick-ass mobile app for your business and you are planning to launch or just launched your app. Now what? Well, now you want people to discover and download your app organically. How do we do that? The answer is App Store Optimization, or ASO. It is very similar to SEO in ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how can you optimize for better visibility in an app store?

To help you promote your app and increase the ranking on app store, we’ve put together a list of our favorite App Store Optimization secrets to guide you through, many of which are not very different from well-known SEO strategies marketers know and love. Let’s check them out!

1. Understand your customer and competition:The foundation of a well-formed ASO strategy is the deep understanding of your customers and competitors. For the beginnings, ask yourself these questions.

• What are their top reasons for downloading and using my app?
• What need do I solve of my customers?
• What language do my customers prefer?
• What is my competitive advantage?
• What keywords do my competitors target?
• How easy is it for me to compete against these apps on the same keywords?
• Should I target the obvious keywords or the less obvious (and less trafficked) keywords that better speak to my unique offering and points of differentiation?

You have to improve discovery in app store searches and target the keywords that drive the most traffic. Identifying these optimal keywords is possible by consumer research — this includes finding exactly what search queries/keywords bring your customers to your app and the natural language they use to describe it or hiring the services of an App store optimization agency for the same.

 

2. Have a unique icon: There are 3 million apps alone on Play store in 2017. This leaves your potential customers browse through endless number of apps; to stand out, you have to create a lasting first impression your app icon should be able to do that. When designing the icon, you should understand that the App Store and Google Play vary both in their approach to, and rendering of, app icons. Both stores have preset standards for the ideal size, geometry, and color scheme of app icons, designed to match the rest of the OS.

An Android icon requires a 512×512 size. While not required, Google recommends designing app icons in accordance with its material design guidelines, which details everything from icon anatomy to lighting and shading.

For ios icons, the icons should be sized to at least 1024×1024 pixels. Their OS will resize your icon for any other applications, including app icons (180×180), navigation icons (66×66), and tab bar icons (75×75). Your image must therefore be designed with the precise details of a 1024×1024 icon and should be simple enough to look good even after scaling down to the smallest size.

Regardless of which OS you’re designing for, the icon should be capable of standing out. Also, they should be clear enough that they immediately convey what your app does, even in its scaled-down form within the apps menu. Rule of thumb: Don’t overcomplicate your icon with unnecessary words or logos that demand extra time from your customers.

To get an idea of what works, browse the top-rated apps in your category or Google/Apple’s top picks. You’ll start finding a trend toward bright colors, unique shapes, and simple imagery. Few icons use words, and some will incorporate a border or drop shadow to make them pop, regardless of their background. And once again, it’s important to do a little competitive research to ensure that your icon is different enough to avoid having your app confused with a competitor’s.

3. Market the experience, not the app: 86% of consumers are more likely to download your app when they are not overwhelmed with confusing information. Keep that in mind when you are writing your app descriptions. Write a short and straightforward description of what the app does for the customer. Market how the app will simplify user’s lives, not every little thing the app can do. Don’t just market your app—that’s simply is not enough anymore. You have to focus on the experiences that are only possible with your app.

4. Screenshots and Videos are important: Screenshots or videos in your description may not have a direct effect on search rankings, but they aid in driving downloads. Images convey more about what it actually is and bring your descriptive text to life, allowing potential customers to visualize using your app before they make the download. The app stores prefer images that are representative of the customer’s experience in your app; you can anyway upload concept or character art graphic into the screenshot field. Keep in mind, these screenshots should speak about your biggest customer benefits and are strong enough to convince the reader to browse your additional screenshots or download it.

5. Partner your app marketing with a mobile app marketing agency: Even if you have enough knowledge and expertise in advertising/marketing, mobile marketing is a whole another story with a new required set of expertise and technology. Some of the experienced digital marketers too aren’t always well versed in the challenges mobile marketing campaigns. Some of the challenges include optimizing your marketing efforts to reach optimal ranks, app usage analytics, targeted media campaign etc. If hiring a App store optimization services is in your budget, you may want to explore this option. This might cost you money, but this all-in tactic should provide your app with the most success and best chance at achieving an optimal rank among app stores.

What approaches do you think will help you get a high rank on the app stores? Let us know in the comments section.

5 Secrets Every Entrepreneur Should Know About Email Marketing

Email marketing is very crucial for your business since this is often the advertising channel which is more likely to convert the visitors into customers. Setting up a profitable email marketing strategy is important for the long-term success of your organization. Recent email marketing statistics state that

• 44% of email recipients made at least one purchase last year based on a promotional email.
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
• 56% of businesses say they plan to increase their use of email marketing in 2017
• For every $1 spent, $44.25 is the average return on email marketing investment. 

These statistics are proof alone how much you should focus on email marketing to sell your products/services. If ROI is almost 45 times your investment in Bulk email Service Provider in Delhi, it’s definitely worth a try. 

Email Marketing Services in Delhi

Every marketer using email to reach their customers focuses on how to up their email marketing game to encourage more people to open their emails. When a person signs up for your email list it is often a powerful signal of their intent to buy. Let’s take a look at 5 email strategies that aren’t well known but are highly effective.

• Build Your Email Lists Any Way You Can: The success of your email marketing depends on a good list of subscribers, so never miss an opportunity to get a customer’s permission to send them emails. Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their visiting cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use ads on Facebook and Google to get customers to sign up for your emails. Offer a discount in return for signing up to make it worth their while.

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• Write a Powerful and Catchy Subject line: 33% of email recipients decide whether or not to open an email based on subject line alone. Keep your audience (and your goals) in mind. Are you trying to make a sale? Offer a promotion? Or just reaching out to your subscribers? Your final goal will determine what info your subject line should include. Be clear about the value of your email, and what it means for your subscribers. One way to improve your email open rates and target a specific audience is with localization. Localization is when you personalize an email message for each specific recipient. For Example: An email with subject line “Increase your sales in Delhi/Noida with Email marketing” is way better than “Email Marketing Services in Delhi to grow your business” the customer’s inbox is already overflowing with emails, if you’ve segmented the customer on the basis of location, chances are that targeted emails are opened. 

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• Personalize your offers: You wouldn’t send an email promoting your upcoming sale on baby clothes to a customer who has only ever bought men’s clothes, would you? Well, you might, if you don’t take the time to personalize your emails — and that email probably wouldn’t be very effective. Instead of sending out general emails in bulk, tap into as much data as you can collect about your customers, such as information about past purchases or data collected from your loyalty program. Use that knowledge to create different email marketing messages for different types of customers. If you don’t have hands on experience to such things, hire an Email Marketing Company Delhi. 

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• Make your emails stand out from crowd: Use your email marketing service provider’s tools and templates to craft eye-catching emails. Invest in quality photos that create the right impression. Hire an external email marketing specialist to help you design beautiful templates for your newsletters. The majority of people view their emails on a mobile device, so it’s very important to design your emails with mobile-responsiveness in mind. Keep copy short, put calls to action up top, and make the layout simple. Any links or buttons that you’re asking users to click on need to have plenty of white space around them.

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• Don’t Follow the Rules: The biggest secret to email marketing is to not be tied down by all the rules of what should and shouldn’t be done. It is really important to experiment and see what resonates with your audience the best. The emails that have seen the most success for companies are the campaigns that have differentiated themselves from other emails, entertained their audience, drove value, offered the best deals or personalized the email to the right context for their users without regard for best practices. Use off times to send your emails, check if it’s working. Track your campaigns; understand what is making your customers click the emails, test, and retest, repeat until you get to see favorable results

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So what do you think? Will these tips help you in your email marketing campaign? Let us know in comments.

*All images belong to the respective brands.

How to create a Social Media plan to Market your Business

Be it Facebook, Twitter, Pinterest, Instagram – they’re all free Social media platforms businesses can use to directly market them and engage with their audiences. But the idea that engagement is easy, free, and quick is false; Social Media Marketing needs patience, excellent content and strategy to connect with the right kind of audience at the right time. One of the biggest false assumptions about using social media for marketing is that it doesn’t cost money and it’s fast. Like all good things, ‘getting the word out’ takes time. Any business who has built its way through social media will tell you that. However, there are few secrets you can use initially to pave the way to build your brand image.

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Build your Channels early: Don’t wait for launch day to create your social media channels. Start building your social media accounts–and your presence early; even before you launch yourself in the market. You must be wondering what you can share before you even launch your business. Share important information and news relating to your industry, become a resource of information. Connect with others in your industry on different networks and talk to them. Remember, people will always like and share the content which makes them smart or makes them cool.

Build Relationships with the influencers: The phrase “influencer marketing” is no longer alien to most marketers. The basic concept is easy to grasp—you’ll be using the existing popularity and authority of social media “influencers” to build a reputation and visibility for your own brand. Look out for bloggers or journalists who write about topics related to your industry or services. Read, comment on and share their posts if appropriate. Connecting and developing relationships with influencers and experts in your field of business will help you down the road. You can also talk to a social media marketing company to help you in the initial phases. Do people know who you are? And if they do, do they want to spend more time with you? When you approach them later, they’ll be more likely to recognize your name, or at least be receptive, because it’s obvious you know what they cover. Reputations are built with content, but maintained with relationships. If you publish good work and you are a good, honorable, and trustworthy human being, your reputation will grow.

Find your audience: As clichéd as it sounds, figure out which social platform is best to reach your target market. Then you should study those platforms and, when possible, take your targeted advertising to those platforms. Figuring out where to find your target market on social media does take time, and involves searching for people who are talking about topics that are important to you. Once you find them, listen to them keenly, what’s trending, what type of content are they interested in and what could excite them? 

Join their conversations: You can participate in tweets or Facebook discussions as long as you don’t jump in and say, “Buy my stuff.” If you join in the conversation, you’ll use the chance to raise awareness. If you stay in the community and understand the community, you can succeed in the business. “But what will be staying in the conversation do to me?” You might ask. We’re coming to that. Most Social Media Companies tell you from experience that Ninety percent of your content should be sharing other people’s content, and 10 percent should be promotional. That’s not a hard and fast rule though. Experienced Social media marketers say, “people are not going to come around often to check out what you have to say if you’re talking about yourself and your brand all the time.” Instead, share content that interests your audience so that when you have something to promote, your audience will be more likely to listen – and they just might even be interested.

Nothing comes for Free (Not completely): These efforts take time, there comes a time where you are restrained with budget. Keep in mind of one thing that there are no free lunches in the world. There is fierce competition out there. If you have the time but not the funds, do the work yourself. But if it’s time that’s in short supply, you’ll have to consider paying someone to do it. Here a Social media agency or a company can step in and pour their years of expertise to make your brand stand out. These Social Media Marketing Companies in Delhi, Gurgaon, Noida, Mumbai etc know how to target the right demographic and geographic data of the audience especially in a hugely competitive market sphere. Just because you don’t have to pay to have a social media account does not mean that it doesn’t cost you in some way. Too many people have pretended it doesn’t, and that’s done a lot of people a grave disservice. However, hiring a Social Media company or not depends on the stage your SMO efforts are in. Overall building a social media strategy is a time taking and tedious process. It’s important to be patient and consistent.

Do you agree with us? What problems have you faced in digital marketing? Let us know in the comments.

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Promote Your Website with SMO – 8 Tips to Make It Happen

Social Media Optimization is a technique to attract visitors to a website through an increased search rank.  SEO and SMO work hand in hand to achieve the goal of enhanced visibility on the internet and SMO services are usually known as second level of online marketing. When a website is promoted using social media as well as SEO services, it acquires better positions in the search engines. While SEO is based on Keywords, SMO is based on Content (words, videos, and images); together, they are a brand’s most powerful combination for raising visibility and generating business on the web.

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Here are 8 Social media optimization rules and tips we often use in our SMO services to boost a client’s business.

Define Objectives and Set Goals: The first major step is to understand what you are going to optimize your content. Identify the desired outcome before you start. The goals could be Brand Image, Sales, Lead Generation, Product launch, Credibility, Traffic/Page views on website.

Smart Content sells: If the content on your website is informational, and makes people smart, it is more likely to be shared among friends and followers on Social Media. And people like being the first to share information because it makes them seem cool. Underline that, people share the content which makes them seem cool. Include content that triggers positive high arousal emotions. Make sure that your headlines evoke curiosity and awe. Include stories as they can make any piece of content engaging, memorable and shareable.

 

Increase your Linkability: Many websites tend to be static and are seldom updated. To optimize a site for social media, we need to increase the linkability of the content.  We generally suggest our clients to add a blog in our SMO package, however there are many other ways such as creating white papers and thought pieces, or even simply aggregating content that exists elsewhere into a useful format. When doing so, it is always advised to take the suggestion of a SEO or SMO Company in Delhi.

Tag the Content: Tags provide a useful way to group related posts together and to quickly tell readers what a post is about. Tags also make it easier for people to find your content. Make sure the site’s pages include a list of relevant tags, suggested notes for a link (which come up automatically when you go to tag a site), and making sure to tag pages first on popular social bookmarking sites (including more than just the homepage).

Make your content travel: Understand that SMO is not just posting on social media. When you have content that can be portable (such as PDFs, video files and audio files), submitting them to relevant sites will help your content travel further, and ultimately drive links back to your site. Make those social sharing buttons (with the share count) clearly visible around the content you publish.

Reward the influences: When you come across people who share your content, share their content. This is a genuine way to reward and engage your influencers and it in turn increase your visibility as well. Monitor your page/blog and join the conversation!  People will feel much more included if they are part of the conversation rather than talking to no one and chances are that they might turn into your brand evangelists.

Know who and how to target: We’d be lying if we said researching your target audience is easy. It’s anything but. A lot of marketers skip it or phone it in because it can be very time consuming. But in our opinion, it’s this time that separates the pros from amateurs. Traditionally, while defining your target audience, you need to determine their age, sex, geographic locations, and their needs. The data you need to know depends on the product and whether you have a B2B or B2C business. The content you write, and generate should revolve around their interests and needs. A lot of SMO services company in Delhi can help you in this evaluation.

 

Stay Fresh: Social media changes every minute. Keep up with the new features, tools and challenges in your social sphere. Be ready to experiment; use the new tools to get the best out of it. Schedule the posts, post gifs, videos, and relevant memes. Overall, stay fresh and stay on the top of your audience head!

Do these tips explain the importance of Social media optimization to you? Can SMO happen for your business? Let us know by your comments!

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How to Improve Your Website’s Ranking on Google – Appear Top on Search Engines

How hard is to be number one on Google? Why Is A Top Ranking in Google So Valuable? Have you ever wondered that what strategies will help you a build an SEO friendly website?  I hope to answer these questions through the article.

Firstly, if you appear on the first page of a Search Engine Results Page (SERP). The advantages you’ll get are Traffic! Sales! Money! Profit! A number 1 ranking in Google will:

• Attract the major share of visitor clicks
• Vastly more clicks than all the other listings in 2nd page

The strategies used for Search Engine Optimization (SEO) are evolving, and to keep up with the competition you need to find out what works and what doesn’t. SEO is essential in turning online traffic into potential customers for your small business.

How to Improve Website’s Rank

You and I both know that there’s a lot more that goes into a good SEO than the first few keywords that come to mind. Firstly, there are a few essential tips you need to keep in mind. 

• Get discovered with location based keywords: Everyone talks about keywords, but to find the right keywords for your business is the fundamental step here. If you are just starting out, it is better to take the help of an expert or hire an SEO agency to identify the targeted keywords for your business. Also, have realistic expectations on SEO. You are not going to rank #1 for your local business in your industry overnight. For beginners, start with including error-free and relevant content on the website with a user friendly interface. After achieving these basic SEO goals, target the region, location or city you are working in to increase your SEO ranking.
• For example:
• SEO services in Delhi
• SEO services in Gurgaon 
• These keywords are better to target than
• SEO services
• Publish correct and relevant data of your business on the website: Make sure your Name, Address, and Phone number is correct. Nothing kills your chances of success faster than bad contact information. Verify your business on Google maps. This assures that your location and contact appears on 50% searches on Google maps in your location. Additionally, ask your previous clients to review and rate you on Google Maps. Google’s algorithm gives 9.8% of the weight of your listing to the number of steady, quality reviews of your location.
• Optimize for Mobile: 80% of online searches happen on mobile, it’s crucial for your business to have a mobile optimized website to be seen by searchers and engines. The navigation of your website should help first time visitors to access information as easily as possible. Group related pages together so it makes sense.
• Be updated with the current trends in content: What’s trending in terms of SEO? Ask yourself this question now and then. While some SEO techniques have been used for several years, there will be many new ones that you have to pay attention to. Take a look at these few to help you stay ahead this year
• Infographics – Has any Infographic grabbed your attention recently? If you are regularly on the internet, chances are that it might have. An image coupled with information tends to stay in the minds of readers. Such content also generates more social shares and also generates leads. Of course, your content should also be suitable enough to add infographics to it. You can always try to generate and experiment with such content. Once you find it interactive, use infographics that are effective.
• AMP (Accelerated Mobile Pages) – it is a Google-backed project designed as an open standard for any publisher to have pages load quickly on mobile devices. On Feb. 24, 2016, Google officially integrated AMP listings into its mobile search results. It contains three sections – AMP HTML, AMP JS, and Google AMP Cache. During development, ensure your website has AMP.
• Blog Comments – Commenting on blogs is an old and effective strategy get back-links and improve your SEO as well. Ensure that all the comments posted add value. At the end of your blog post, always ask the reader to leave a comment. It’s like telling someone a story and then saying, “Well, what do you think?”

No company can function without enough visibility, and SEO can help reel in the traffic.  Now is the right time take to prepare a well-developed strategy, or invest in SEO services to survive in the market and beat the competition. If you stick these goals of SEO practices, you will get to the top of search results in 2017. Which SEO tips are you going to use on your website today?

Even Your Website Needs to be Healthy

Health of an individual plays a very critical role in ensuring the constant productivity in his work. A business is gauged by the look of the office and its interior by the customers visiting it. Thus, a company which is doing well showcases it out in its quality of work and the revenue it generates on a constant basis.

In the digital era where companies have set up their websites to display their products and services in the best way showcases how well technology is benefiting them to reach their buyers online. E-commerce giants like Amazon, Alibaba, E-Bay and Flipkart etc. have based their entire business around their website which is their digital showroom.

The e-commerce portal development company in india has been working as the supporting team for many e-commerce companies by designing and developing their portal to impart them the uniqueness as per their product and service.

Gurgaon is growing into the favorite destination for the e-commerce start-up companies boosting the Indian economy using digitization. However, as a company or an individual needs regular checkups to ensure proper functioning of the entire important components. Similarly the website based companies have to focus on developing a proper website maintenance plan as a part of their overall business development strategy. As, an unwanted hindrance in the functionality of their ecommerce portal will lead to poor customer satisfaction and eventually can shift the customer towards the competitors. 

   

The Website health is measured in a different manner as compared to the health of an individual. Here are few pointers which can help you device a proper website maintenance plan to avoid any mishap due to website breakage:

1. Protection from the Chances of Break Due to Changing Environment- The websites are present in the environment which is highly dynamic and changes every day due to new additions. Most of the modern websites are built on the content management system and are depended on definite software that runs on web hosts. This requires large number of codes depending upon the type of the website being developed. There are weaknesses and vulnerability present in every website which is targeted by the hackers. The php website development company in gurgaon carries out the regular website updates and application of the patches security releases to keep the website protected. This enables risk minimization which may lead to possible breakage of the website. 
2. Ensures on Time Diagnosis of the Faults- The proper website maintenance plan helps to diagnose any fault or bugs present in the code of the website. Not only this it also helps identify and fix any broken links which may affect its proper functioning. In time determination of the faults also saves from the unwanted expenditure required for the repair.
3. Website Back Ups- Ask anyone how it feels to lose the important data, you will get a response not nice. And when it’s about losing the important confidential data with important clients’ information, then it is not only the loss of data but also lead to monetary trouncing hitting your business very hard. The company which builds your website must have a strong backup and fail proof system, which can help recover your important data. The website maintenance services in gurgaon are at par with the standard norms. Having a back up of your website saves your data and business. Also, it has very little cost attached with it and it doesn’t take much time too.   
4. Security Updates- The modern websites almost every time constitute a database and is built on the content management system. The content management systems like WordPress, Jhoomla and Drupal etc require constant updating of their core, theme and plugins for the security reasons. Responsive website designing company in India has well planned system for regular checkups of the website and safe applications of patches, along with the important updates to keep the website safe. They also ensure your business do not suffer due to your website breakage.
5. Keeping an eye on Performance optimization- Often the speed of the website takes a mar due to presence of large content in the form of high definition images, videos, animations and lots of pages. With a proper health checkup plan placed, the website is regularly tuned up to ensure high level of performance on a constant basis. Optimization gives better search engine rankings and user experience.

Methods to Increase Customer Engagement

For any business to survive and grow there should be a continuous inflow of the customers. To ensure this continuous flow of customers, you need to device methodologies which focus on lighting interest into your product and services. Delhi the national capital of India is witnessing a swift growth in its industries. With it are also increasing the need for more customers centric and engaging marketing techniques.  The Social media marketing companies in Delhi are doing just that and using varied techniques to keep the customers engaged with their products. Also, they are targeting developing of techniques to better understand the needs of their customers to be able to provide them improved services. 

Present day business use mix methods to reach out to their potential customers and woo them into buying their products. Marketing and advertising through newspapers, magazines, television, radio and hoardings are the old school methods of marketing. The Modern day marketing is more focused into greater implementation of online marketing techniques, since huge number of world population is going online. Also, the recent trends on buying online have gone up many folds. The marketing gurus say that a happy customer is an indication that you are on the right track and your strategies are working. This also ensures that your customers come back to you to buy more products from you.

This article tries to highlight some methods through which you can engage your customers and make them happy to enable them coming back to you again and again: 

1. Be found- The very first step in creating a customer focused master plan and engaging them is to be found. Your customer will come to you only when he knows where to find you. Only after he has found you will you be able to show him your products and elaborate their features in order to pursue him to buy them. Digital world requires your digital presence and planning which involves your targeted audiences. Website or Social Media pages are part of that master plan to keep your clients interact with you on daily basis. The SEO services providing company in Delhi help put your business in front of the customers based on their requirements.  

2. Use the Full Advantage of Social Media Platforms- Many business still have not warmed up to the use of social media as a part of their complete marketing strategy. With the ever increasing number of people coming online especially to connect with each other and share information, social media forms an important tool to promote your products to these people. As a business or a marketing professional you should now frame a new marketing strategy for all your social pages with the customer in mind. Keep revising these social strategies to develop best customer engaging methodology for increasing your influential base and tap the full potential of social media.

3. Talk to Customers Live- Many websites have now started to add the web applications on their website which focuses on interactive to the customers live whenever they are online. This could be either through chat applications or some feature of calling by your representative to the customer. This also helps you gain some crucial points in the ranking of the search engines due to your user friendly features. Again there are seo service provider in delhi who are well experienced in adding many such user interactive features on your website and help you utilize such features present on your social media page.

4. Gift Your Customers For Their Loyalty- Everyone loves the gift. As a part of your customer engagement policy the loyalty gifts as the best bets. These loyalty based gifts keeps your customer happy and they would want to come to your business more often because of this.

5. Site Map for Better User Experience- The website is your virtual address and people who visit should be easily able to find the location of products they are looking for. The Site map on the website helps the visitor to easily locate his requirements and even the search engines give higher ranking to these websites with site map due to their user friendly feature. SEO services company in Delhi put this into the website to improve the search engine ranking.

6. Understand Them Better- The use of surveys, polls, question and answers combined with various analytical tools is also a great strategy to keep your customers engaged with your business and build the trust. Trustworthiness is directly related to the higher conversions.

7. Make Customer Support Your Main Task- The highly trusted brands have one thing in common, that is they have a well developed customer support system which ensures easy and rapid solution of customer grievances. The faster remedial boosts your market value and customer belief in your brand.