7 Essential Things Your Ecommerce Website Portal Should Have

So, you have a physical store and are ready to take your business to next level by going online or you don’t want to bear the hassle of maintain a physical store and want to reach out to potential customers from all corners, and you decided to e-Commerce portal development, what are the key elements that you require to really turn profits? An online store is more than just good product pictures and a checkout function; you also have to think about the experience you’re giving your customers. Online shopping is a competitive space, so what does it take to build a great online store? Read on to know more.

E-Commerce Portal Development

1. A Clear Logo - We can’t emphasize enough on the fact that a clear and recognizable logo is a reassuring symbol, and builds trust with your customers; you can observe this with more popular brands. They can afford to create an online store with a fashionable home page displaying minimum features. A well-known logo or a mascot, a beautiful image or video and the ‘Buy’ button will suffice for such designs. However, if you are just starting, it’s important for you to  build the recognition, so with a user friendly and attractive website, your Logo should be well designed too.
2. Deals and Freebies - Offering a small token or a deal can alter the way your buyers feel about your store. Samples, freebies and free gifts tap into the social psychology principle of reciprocity. Statistics show that over 57% of shoppers are driven to finish a first-time purchase if they can redeem a coupon. In the absence of a special deal, there are highest chances of abandoning the shopping cart by the customers; some shoppers think that a first-time buyer discount is a precondition for brands looking to attain new customers. Throw in some deals and freebies that change every day and make sure to communicate this to your customer to increase your user base and sales.
3. Easy Check out - Building a process where the checkout is as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page needs serious thought. It’s the final stop for people shopping on your portal. It’s the place where they make transactions with their credit card information and finally hand over their money. To make it easy for your customers, you need to make this process hassle free, you can start with giving them multiple options for payment like credit card, debit card, net banking or e wallets. Do not make it necessary to sign up to buy and deliver a seamless design. Hire a professional eCommerce portal development company or an expert to assist you with the design. Trust me, this investment goes long way.
4. Latest news and products of the industry - Today’s consumers are well informed, it benefits you to keep updated with the latest trends and sell the products that are currently trending. On your website give them access to latest news and blogs about the products/services you sell. When there is a seasonal sale or an upcoming event that buyers should know about, the landing page is the best place to feature. Don’t make it too difficult for buyers to find exclusive deals and hot prices. Moreover, frequent customers will more likely look through ‘new’ or ‘hot deals’ on sale rather than spend time browsing through the full inventory for something new and trendy.
5. Search Bar - If you have a large online store with a varied choice of goods then a search bar is a must-have. This will prove popular with customers who came to your website for a precise product that they just need to find from your online store to make their order. This saves them a lot of browsing time improving the overall shopping experience. You can also add a feature of suggesting their frequent purchases, if you have their data of old transactions. 
6. Social media share buttons - Social media is the best way for self-promotion. It’s revealed in studies that almost 20% of online purchases are done after browsing through social media sites. People are inclined to ask for the opinions of friends and family. Social media websites, such as Facebook and Twitter, are the best, if not fastest, source to get the info you need on just about everything. If the customers have an option to share the products with their friends, they might share it and eventually promote you online too.
7. Customer Support number - Lastly, but most importantly, you should provide a medium through which your customer can contact you if anything goes wrong with the order or purchase. Providing an immediate help line or support number increases the trust with your customers.

So, what else do you think should be included? Let us know here. eCommerce web portal development, eCommerce portal development

5 Web Design Trends for A User Friendly and Responsive Website

In the last few years web design has undergone a lot of transformation. SEO algorithms are continuously updated and it became very essential to keep up with the trends of the industry to constantly stay ahead of competition. If you want more people visiting your website, the website should be built in such a way that favors both SEO and User experience. To make the visitors, come back to your website, you need to make a solid first impression on your visitors. According to the statistics, website visitors make judgments about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance. 

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Staying in tune with the latest web development trends makes it easy to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond. Almost every new client asks us these days for a mobile version of their website. Nowadays the websites need to be made for more than one device and more than one resolution, that’s why the website needs a responsive design. Here are the current trends to keep you updated. These are in line with the local market trends in Delhi, Gurgaon, and Noida as well so the next time you want to hire a website development company in Delhi; these tips might come in handy.

1. Let your layout be content friendly: In the last few years we have seen a great change in people’s view on design’s role in business. Design has shifted from an “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage. Most captivating element of that development is the shift back towards quality content: the heart and soul of the web. We realized that people visit the web for information, not for some pretty design. This paved way to web application designs and layouts which make the content shine; A sleek, clutter free design, where users and spiders (Search engine crawlers) alike find what they came for – relevant content. If you want to redesign your existing website, we suggest a focusing on what’s important by mapping key customer journeys. If you are building a website from scratch, consider wire frames, sitemaps and top tasks as your starting point. Prioritize clarity over absolute completeness.
2. Co-ordination between designers and developers: The best of the web projects doesn’t succeed through good design or development team alone—they also need communication and collaboration between designers and developers. Responsive design means more variables and more deliverable—which can translate to more problems. Sometimes designers buffer out the developers from product meetings, discussion sessions, or any other opportunities for feedback. That’s a mistake. Experienced developers have a heap of applicable knowledge. They might help you with the intimate knowledge of the product if they’ve worked with it for a while. Also, developers need to communicate what exactly is needed from the designer’s end to keep the project responsive, user friendly and in sync with the customer requirements.
3. More personality and bolder colors: Are you one of the people who think that subtle colors work best for a professional website? Well, brace yourself; it has been observed that during these few years, designers sought ways to infuse more personality into their design work that still worked with stripped-down aesthetics. As a result of which, brighter and bolder colors are involved in the design. If you want a splash of good design with simple layouts, don’t be afraid to experiment with bold colors.
4. More Animation: Animation has always been an essential part in our digital interfaces, and it’s foolish to think that’ll subside in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined. Increasing number of our clients ask us to include animation and rich media in their website.
5. Chat bots are going to stay: Customer service is the element which earns trust and share of wallet of your customer; hence a lot of businesses in the industry are focusing on the chat bots – the next big thing for information management and customer service. In one example, if your customers have to wait long for support, it can become the worst nightmare for your business. Chat bots can mitigate customer service agents, by helping with basic, repeatable customers’ queries that often appear in the FAQ section. A lot of users agree that chat bots helped them take informed decisions and induce a seamless web interaction. Also, it has been noted by many of our clients that including a chat bot has a direct effect on sales as well. 

 All images are the property of the respective companies

So, do you think you should include these features in your website? Your thoughts are welcome in the comments section.

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Targeted Branding VS SEO Keyword – Smart marketing for your business

To drive traffic to your website organically is essential for your startup to expand your web presence without burning a hole in your pocket of advertising budget.

Search engine optimization (SEO) is the phenomenon of bring into line your site’s content and design with best practices to enhance the visibility in search results, and it is an influential technique for expanding your brand online. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. I have seen people struggling to choose between Branding and SEO, guess what; they need to work hand in hand to support your business and for you to earn profits. Here’s the truth: Both strategies not only support one another, but strengthen each other’s efforts to create a coordinated marketing image. When done right, this blend can be targeted, measurable and long-lasting. There’s a lot of advice for startups that embrace this idea, but it’s up to you to learn about the strategies that help you get the best of both worlds.

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Building an entirely new brand: If you’ve recently launched your new business, initially, there would be no existing search volume for your company’s branded keywords, as your brand name simply hasn’t been around before. In this case, your best SEO scenario should involve two chief tactics:

• Targeting traditional SEO keywords, and
• Building up brand recognition using other types of marketing.
• For example, your startup is in the women’s fashion, you might want to target the phrases, “women’s clothing” or “online women’s fashion store” (depending on your business’s objectives).

You can start with targeting the phrases and keywords that your users will be entering into the search engines regarding the services you provide with both your on-site and off-site SEO activities, you’ll begin to build up the momentum needed in order to build familiarity with your brand.

At the same time, though, you’ll want to put some effort into carrying out branding activities on other web properties in order to begin generating the branded search traffic needed to win in the SERPs over time.  There are dozens of different ways to do this, but a few places to start include:

• Writing and submitting press releases detailing your startup’s launch and benefits
• Setting up social media profiles on Facebook, twitter, Instagram, LinkedIn, Pinterest etc. and optimizing them with branded imagery.
• Claiming any local business profiles (as found on Google+) that are applicable to your business.
• Releasing content marketing pieces that capture your audience’s attention while promoting your brand

Insider’s secret, we started off with localized keywords like “SEO services in Gurgaon” or “Brand awareness in Gurgaon through SEO” 

Revamping the branding strategy for an existing website: Let’s say you’re an established company working on your digital marketing since a while according to the previous best SEO practices, and if you haven’t targeted any branded keywords, and decide to replace traditional keywords in order to make room for branded queries, be careful to monitor your results to ensure that you don’t see a reduction in natural search traffic or overall conversions.

At the same time, use Social media optimization strategies to brand certain hash tags related to your business and run the branding campaign, for offsite SEO

Pervade Optimization with Branding: We all understand the importance of content marketing when it comes to the overall digital marketing results. Content that brings in sales combines both best practices of SEO and branding. You are finally writing the content for the user, but make sure to write content for both the search engine and your audience. If you only write for your audience, you might not see a consistent improvement in your rankings. Abstract content that lacks optimization will only go so far.

Utilize the SEO practices while also focusing on your audience. These practices will ensure an influential content marketing engine that helps your rankings climb up and your branding become sturdier than ever.

 

The SEO Secret weapon: Reviews: The total number and quality of reviews your brand seizes will directly have an effect on your rankings. They also have a huge impact on your brand.

Remember where you didn’t order something online based on bad reviews? We all have done that. Likewise, we also make a decision to check out a new restaurant or indulge in impulse buying online because of some amazing reviews.

It works both ways – and it’s something you need to take into account when it comes to SEO and branding performance.

Do you think it’s important to integrate these two marketing tools into a coordinated driving force? We’d love to hear your thoughts in the comments below.

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How to Create an Awesome Logo for Your Business: 6 Tips from A Graphic Design Expert

If you’ve got a startup or a small business you must know that of how graphic design plays a role in building your company. You need a good logo to create a lasting impression on your customers; all big brands consider logo as an asset that brings value and branding to the company. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.

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Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the center piece of most branding schemes. Check out these tips from the design experts.

  

1. Be unique and clever: Being unique and clever is probably the best way of establishing brand identity, making an impact on customers and ensuring that they'll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers. It is very important to be different from what’s already out there in the market. Also, the logo for your brand should depict your purpose /USP in the market. 
2. Choosing the right color: Colors elicit an emotional response from your target audience; as well as convey your brand’s message, it’s very important that your color selection goes deeper than personal preference. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. You must think from the designer’s perspective as well, do you need one color or more in your logo. 
3. Understand your Brand: Logo is not just an image; it’s an introduction to the brand and business. Firstly, chart down what your brand represents, create a theme and imagery. Design is about personality and it’s about how you bring that personality to your consumers. If you are hiring an external logo designing company, you need to make them understand what exactly the purpose of the product is, what emotions should the logo capture and what type of logo you want.
4. Types of logos: There are basically three kinds of logos. Font-based logos like the logos of SONY, Google, and Microsoft, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a restaurant uses an illustration of a Fork and knife in its logo. And finally, there are abstract graphic symbols-such as Audi’s logo-that become linked to a company's brand. It is a necessary step to determine what kind of logo you want for your brand.
5. Type font: If you are going with a simple type logo, Typography is an important element of design. It not only communicates the name of your company, but also its personality. You can choose from three main types of font families. Each comes with strengths and weaknesses and each has hundreds of varieties; Serifs, Sans Serifs and Script fonts. Serif fonts are to be chosen when you are into publishing or newspaper industry and want to have a serious typeface. Sans serif are the internet’s favorite font family, these fonts are clean, modern and ideal for tech startups. Bonus points as they are easy to read even when it’s in small type. So if you’re going for a fresh, new and yet readable font, go sans serif. The only thing to watch out for is looking like everyone else. Script fonts can be tricky. You can personalize them; they can be creative, elegant and/or casual. But they sometimes can also be really difficult to read. Weigh in the chances and we suggest to go with these fonts if your product is unique and breaking all things traditional.
6. If you want a great logo, trust the designer: No. Seriously, but the designer understands what does it take to make a professional logo, if you have reviewed his work/ the company offering logo design services for you, then trust them to make an awesome logo. It is very important that the logo should convey the message of the brand, but it’s equally important to have an aesthetically pleasing logo. If you want to go the cheapest route, and want to find someone who won’t push back when you suggest bad changes, then don’t cry about it when you get an average logo in return. 

Do you think, these tips are going to help you? Tell us!

How to Make Powerful and Effective Business Presentation – 5 Successful Secrets

Corporate presentations add influential visuals to the message and are an easy way to create a leave-behind handout or e-mail the presentation to others later. But too often business presenters aren’t as effective as they could be when making a PowerPoint presentation. Be it as a report, sales prop or a Business plan for investors. A good presentation creates the first impression which lasts. Conveying your message in a short presentation with clarity is everything. Therefore the simplicity in business presentation design plays an important role here. 

Given that you have limited time to present and captivate investors or your team, presenting with passion, simplicity and power is paramount. Business presentations usually are promoting an idea or a product or a position and should reflect topnotch salesmanship in the best sense of the word. In case of a Business plan, creating a PowerPoint presentation, or deck is a quick, to-the-point means of revealing your best selling points to those reviewing it, while still sending over your more detailed plan. To exactly do so, here are some tried and tested tips for corporate presentations.

Start with the structure:  The best way to structure your presentation is to first lay out your thoughts, ideas and the message you want to deliver on a paper first. You might even want to look at few corporate presentation examples before starting. Start by defining the goal your presentation.  Once you have the starting point and destination, you can now plan the route that you will use to take the audience through your presentation. Also, how to decide how long should you present and how many slides do you need to get your point across? It’s simple, use the 10–20–30 rule: 10 slides, 20 minutes and a minimum 30-point font. Although sometimes when you are presenting alongside with fellow presenters, you might be given a restricted time beforehand, if that’s the case, prepare the slides and speech accordingly. Although presentations for different purposes vary greatly based on their purpose, we have laid out some essential details for widely used presentations like Business plans or sales decks. Here’s a rough idea for 10 slides of Business plan. 

• Your first slide is your title slide, which provides the name of the business, your name, title and contact information, plus a slogan if you have one.
• Second slide is the problem your potential customers in the target market face
• The third slide is your unique solution in simple terms how your product/service will solve the problem. 
• Your Business model or how you plan to make money, what could be your pricing structure is the fourth slide
• In the fifth slide, talk a little in detail about your operations. Quantitative is the key word
• Present a brief marketing plan now, on what media you would use and why
• Mention your key competitors in the seventh slide and stress on your competitive advantage
• Who are the important people in your team, what are their responsibilities on 8th slide
• This next slide should show a clear financial projection with a three-to-five-year forecast along with the method you used to project.
• The final slide should present your current position and what have you done so far. Present a positive call to action based on what you've accomplished to date and what you'll accomplish in the future.

For a sales deck you need not show your operational, financial, and marketing plans. Mention only your competitive advantage and the clients you have worked so far with to build a trust.

2. Flashy colors and fonts are a strict No: Take extra care that the fonts and theme you use match with the concept of your company and yet should not be too flashy. There are many professional fonts available online. Check them out and go with what works best for your presentation color scheme. If your slide looks anything like this, we recommend you to STOP using those fonts!

3. Use visuals instead of text Slides: Avoid adding too much text on the slides. Use diagrams, graphs, flowcharts and media clips to illustrate data or a scenario. This engages your audience and increases your chances of sales.

4. Avoid Jargon: Don’t use jargon. Even when you are presenting to people from your industry, not everyone is deeply embedded with the technical mumbo jumbo. Unless it’s absolutely necessary, go with plain, simple yet powerful words. You can find some powerful words to use here

5. Remember, less is more: Do not, we repeat do not overload your presentation with lots of information. It will overwhelm your listeners, you can always send in a full plan with more details or lif delivering it to a large audience where you cannot send the details individually, fill in  whatever details you feel necessary during your speech, still not dumping information over them.

Next time, you want to make a presentation, use these tips, and see the difference for yourself. Do you agree these secrets are useful? Tell us more in comments.

App Store Optimization – 5 Strategies to Boost Your App Ranking‎

You have a kick-ass mobile app for your business and you are planning to launch or just launched your app. Now what? Well, now you want people to discover and download your app organically. How do we do that? The answer is App Store Optimization, or ASO. It is very similar to SEO in ensuring your app meets app store ranking criteria and rises to the top of a search results page. But how can you optimize for better visibility in an app store?

To help you promote your app and increase the ranking on app store, we’ve put together a list of our favorite App Store Optimization secrets to guide you through, many of which are not very different from well-known SEO strategies marketers know and love. Let’s check them out!

1. Understand your customer and competition:The foundation of a well-formed ASO strategy is the deep understanding of your customers and competitors. For the beginnings, ask yourself these questions.

• What are their top reasons for downloading and using my app?
• What need do I solve of my customers?
• What language do my customers prefer?
• What is my competitive advantage?
• What keywords do my competitors target?
• How easy is it for me to compete against these apps on the same keywords?
• Should I target the obvious keywords or the less obvious (and less trafficked) keywords that better speak to my unique offering and points of differentiation?

You have to improve discovery in app store searches and target the keywords that drive the most traffic. Identifying these optimal keywords is possible by consumer research — this includes finding exactly what search queries/keywords bring your customers to your app and the natural language they use to describe it or hiring the services of an App store optimization agency for the same.

 

2. Have a unique icon: There are 3 million apps alone on Play store in 2017. This leaves your potential customers browse through endless number of apps; to stand out, you have to create a lasting first impression your app icon should be able to do that. When designing the icon, you should understand that the App Store and Google Play vary both in their approach to, and rendering of, app icons. Both stores have preset standards for the ideal size, geometry, and color scheme of app icons, designed to match the rest of the OS.

An Android icon requires a 512×512 size. While not required, Google recommends designing app icons in accordance with its material design guidelines, which details everything from icon anatomy to lighting and shading.

For ios icons, the icons should be sized to at least 1024×1024 pixels. Their OS will resize your icon for any other applications, including app icons (180×180), navigation icons (66×66), and tab bar icons (75×75). Your image must therefore be designed with the precise details of a 1024×1024 icon and should be simple enough to look good even after scaling down to the smallest size.

Regardless of which OS you’re designing for, the icon should be capable of standing out. Also, they should be clear enough that they immediately convey what your app does, even in its scaled-down form within the apps menu. Rule of thumb: Don’t overcomplicate your icon with unnecessary words or logos that demand extra time from your customers.

To get an idea of what works, browse the top-rated apps in your category or Google/Apple’s top picks. You’ll start finding a trend toward bright colors, unique shapes, and simple imagery. Few icons use words, and some will incorporate a border or drop shadow to make them pop, regardless of their background. And once again, it’s important to do a little competitive research to ensure that your icon is different enough to avoid having your app confused with a competitor’s.

3. Market the experience, not the app: 86% of consumers are more likely to download your app when they are not overwhelmed with confusing information. Keep that in mind when you are writing your app descriptions. Write a short and straightforward description of what the app does for the customer. Market how the app will simplify user’s lives, not every little thing the app can do. Don’t just market your app—that’s simply is not enough anymore. You have to focus on the experiences that are only possible with your app.

4. Screenshots and Videos are important: Screenshots or videos in your description may not have a direct effect on search rankings, but they aid in driving downloads. Images convey more about what it actually is and bring your descriptive text to life, allowing potential customers to visualize using your app before they make the download. The app stores prefer images that are representative of the customer’s experience in your app; you can anyway upload concept or character art graphic into the screenshot field. Keep in mind, these screenshots should speak about your biggest customer benefits and are strong enough to convince the reader to browse your additional screenshots or download it.

5. Partner your app marketing with a mobile app marketing agency: Even if you have enough knowledge and expertise in advertising/marketing, mobile marketing is a whole another story with a new required set of expertise and technology. Some of the experienced digital marketers too aren’t always well versed in the challenges mobile marketing campaigns. Some of the challenges include optimizing your marketing efforts to reach optimal ranks, app usage analytics, targeted media campaign etc. If hiring a App store optimization services is in your budget, you may want to explore this option. This might cost you money, but this all-in tactic should provide your app with the most success and best chance at achieving an optimal rank among app stores.

What approaches do you think will help you get a high rank on the app stores? Let us know in the comments section.

5 Secrets Every Entrepreneur Should Know About Email Marketing

Email marketing is very crucial for your business since this is often the advertising channel which is more likely to convert the visitors into customers. Setting up a profitable email marketing strategy is important for the long-term success of your organization. Recent email marketing statistics state that

• 44% of email recipients made at least one purchase last year based on a promotional email.
• 7 in 10 people say they made use of a coupon or discount from a marketing email in the prior week.
• 56% of businesses say they plan to increase their use of email marketing in 2017
• For every $1 spent, $44.25 is the average return on email marketing investment. 

These statistics are proof alone how much you should focus on email marketing to sell your products/services. If ROI is almost 45 times your investment in Bulk email Service Provider in Delhi, it’s definitely worth a try. 

Email Marketing Services in Delhi

Every marketer using email to reach their customers focuses on how to up their email marketing game to encourage more people to open their emails. When a person signs up for your email list it is often a powerful signal of their intent to buy. Let’s take a look at 5 email strategies that aren’t well known but are highly effective.

• Build Your Email Lists Any Way You Can: The success of your email marketing depends on a good list of subscribers, so never miss an opportunity to get a customer’s permission to send them emails. Whether you’re at a trade show, community event or in your own storefront, collecting email addresses in person can be as easy as putting out a signup sheet and encouraging people to write down their details. Set a glass bowl on the counter in your store or the reception desk in your office, and ask visitors to drop their visiting cards in it. Offer some incentive to do so — a free product or service, gift card, etc. Use ads on Facebook and Google to get customers to sign up for your emails. Offer a discount in return for signing up to make it worth their while.

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• Write a Powerful and Catchy Subject line: 33% of email recipients decide whether or not to open an email based on subject line alone. Keep your audience (and your goals) in mind. Are you trying to make a sale? Offer a promotion? Or just reaching out to your subscribers? Your final goal will determine what info your subject line should include. Be clear about the value of your email, and what it means for your subscribers. One way to improve your email open rates and target a specific audience is with localization. Localization is when you personalize an email message for each specific recipient. For Example: An email with subject line “Increase your sales in Delhi/Noida with Email marketing” is way better than “Email Marketing Services in Delhi to grow your business” the customer’s inbox is already overflowing with emails, if you’ve segmented the customer on the basis of location, chances are that targeted emails are opened. 

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• Personalize your offers: You wouldn’t send an email promoting your upcoming sale on baby clothes to a customer who has only ever bought men’s clothes, would you? Well, you might, if you don’t take the time to personalize your emails — and that email probably wouldn’t be very effective. Instead of sending out general emails in bulk, tap into as much data as you can collect about your customers, such as information about past purchases or data collected from your loyalty program. Use that knowledge to create different email marketing messages for different types of customers. If you don’t have hands on experience to such things, hire an Email Marketing Company Delhi. 

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• Make your emails stand out from crowd: Use your email marketing service provider’s tools and templates to craft eye-catching emails. Invest in quality photos that create the right impression. Hire an external email marketing specialist to help you design beautiful templates for your newsletters. The majority of people view their emails on a mobile device, so it’s very important to design your emails with mobile-responsiveness in mind. Keep copy short, put calls to action up top, and make the layout simple. Any links or buttons that you’re asking users to click on need to have plenty of white space around them.

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• Don’t Follow the Rules: The biggest secret to email marketing is to not be tied down by all the rules of what should and shouldn’t be done. It is really important to experiment and see what resonates with your audience the best. The emails that have seen the most success for companies are the campaigns that have differentiated themselves from other emails, entertained their audience, drove value, offered the best deals or personalized the email to the right context for their users without regard for best practices. Use off times to send your emails, check if it’s working. Track your campaigns; understand what is making your customers click the emails, test, and retest, repeat until you get to see favorable results

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So what do you think? Will these tips help you in your email marketing campaign? Let us know in comments.

*All images belong to the respective brands.