5 Easy steps to Find and Register the perfect Domain Name

Every business now-a-days has a website, and for that you need a unique domain name. Now here’s the thing, the domain name can make or break your business.  You need to make an important decision: What is going to be your domain name? Ideally, it should be “yourbusiness.com.” This is the web address by which most of your customers will find you. Furthermore, how are you going to ensure your claim for it? Purchasing a name is a relatively simple process (although finding one that isn't already taken can be a challenge), but there are many factors that you should consider. You can register your domain name through websites like Godaddy or Namecheap, or if you are getting your website developed by an agency, they can register your name in cheap price. However, as a business owner, you need to decide what domain name works the best for you. If you get a domain name that describes your company's business or name, people can remember the name easily and can return to your site. In fact, if you get a good name that describes your product or service, you might even get people who were trying their luck by typing "www.yourproductname.com" in their browser. From the SEO, webmaster and small business owner points of view, below are a few tips to consider when registering a domain name.

1. Start Early - Starting early gives you a huge advantage in finding the domain name you want. Register for the domain name as soon as you name your business. If your business will have a significant online presence, then your business name may even be influenced by the domain names that are available. Thinking about domain names early is a step in the right direction when it comes to branding and protecting your brand. There are many agencies which provide cheap domain registration services in cities like Delhi, Gurgaon, Mumbai, and Bangalore who also have local expertise in choosing the right domain for your product/services. Take help as needed.

2. The Domain Name check list - There are a few points to check before deciding on your domain name, in addition to having your business/service name, it should also be

• Short
• Clear and clutter free
• Easy to spell
• Memorable
• SEO friendly
• Relevant to your business. 

We agree that it’s not easy to find a domain which fits all the categories, now that we have millions of domains registered; however, it is a good idea to keep this check list handy when you are brainstorming for ideas.

3. Avoid using dashes, abbreviations or numbers in your domain name - There’s a common debate in the aspects of domain names whether or not the use of hyphens can put you at a disadvantage when it comes to search engine ranking. If you have a choice, rather buy a domain like plumbingservices.com than plumbing-services.com, but sometimes you might have to compromise. Use of more than one dash in a domain is a trick some people use to keep costs down and include lots of keywords. Google’s sophisticated algorithms spot this type of tric, so it’s an advice to not use more than one dash or hyphen in a domain. You may find it harder to rank a site with two or three hyphens, so consider alternatives before you spend time and money on this type of domain. Also, it’s highly discouraged to use a combination of dashes, numbers, or abbreviations for a SEO friendly domain name. 

4. Start with what you desire, else be creative - You should start searching for your ideal domain that is your business name first, even if it's so common that it seems impossible to find. If it is not available, this will give you a starting point for exploring appropriate alternatives. If the domain name you had in mind is not available, it is time for you to be creative and brainstorm possible alternatives. Try searching for alternatives like your business.in or yourbusiness.net, your business + service.com or your services.com etc. It might seem a tedious task, but it will give you results. 

5. Register immediately - Self-explanatory, once you find your desired domain name, register it immediately. Even if you don’t use the website for a while, buying it early ensures you don’t have problems later.

What are your thoughts on this? Let us know.

7 Essential Things Your Ecommerce Website Portal Should Have

So, you have a physical store and are ready to take your business to next level by going online or you don’t want to bear the hassle of maintain a physical store and want to reach out to potential customers from all corners, and you decided to e-Commerce portal development, what are the key elements that you require to really turn profits? An online store is more than just good product pictures and a checkout function; you also have to think about the experience you’re giving your customers. Online shopping is a competitive space, so what does it take to build a great online store? Read on to know more.

E-Commerce Portal Development

1. A Clear Logo - We can’t emphasize enough on the fact that a clear and recognizable logo is a reassuring symbol, and builds trust with your customers; you can observe this with more popular brands. They can afford to create an online store with a fashionable home page displaying minimum features. A well-known logo or a mascot, a beautiful image or video and the ‘Buy’ button will suffice for such designs. However, if you are just starting, it’s important for you to  build the recognition, so with a user friendly and attractive website, your Logo should be well designed too.
2. Deals and Freebies - Offering a small token or a deal can alter the way your buyers feel about your store. Samples, freebies and free gifts tap into the social psychology principle of reciprocity. Statistics show that over 57% of shoppers are driven to finish a first-time purchase if they can redeem a coupon. In the absence of a special deal, there are highest chances of abandoning the shopping cart by the customers; some shoppers think that a first-time buyer discount is a precondition for brands looking to attain new customers. Throw in some deals and freebies that change every day and make sure to communicate this to your customer to increase your user base and sales.
3. Easy Check out - Building a process where the checkout is as easy as possible for your customers to pay is essential for increasing conversions and sales. This is why your checkout page needs serious thought. It’s the final stop for people shopping on your portal. It’s the place where they make transactions with their credit card information and finally hand over their money. To make it easy for your customers, you need to make this process hassle free, you can start with giving them multiple options for payment like credit card, debit card, net banking or e wallets. Do not make it necessary to sign up to buy and deliver a seamless design. Hire a professional eCommerce portal development company or an expert to assist you with the design. Trust me, this investment goes long way.
4. Latest news and products of the industry - Today’s consumers are well informed, it benefits you to keep updated with the latest trends and sell the products that are currently trending. On your website give them access to latest news and blogs about the products/services you sell. When there is a seasonal sale or an upcoming event that buyers should know about, the landing page is the best place to feature. Don’t make it too difficult for buyers to find exclusive deals and hot prices. Moreover, frequent customers will more likely look through ‘new’ or ‘hot deals’ on sale rather than spend time browsing through the full inventory for something new and trendy.
5. Search Bar - If you have a large online store with a varied choice of goods then a search bar is a must-have. This will prove popular with customers who came to your website for a precise product that they just need to find from your online store to make their order. This saves them a lot of browsing time improving the overall shopping experience. You can also add a feature of suggesting their frequent purchases, if you have their data of old transactions. 
6. Social media share buttons - Social media is the best way for self-promotion. It’s revealed in studies that almost 20% of online purchases are done after browsing through social media sites. People are inclined to ask for the opinions of friends and family. Social media websites, such as Facebook and Twitter, are the best, if not fastest, source to get the info you need on just about everything. If the customers have an option to share the products with their friends, they might share it and eventually promote you online too.
7. Customer Support number - Lastly, but most importantly, you should provide a medium through which your customer can contact you if anything goes wrong with the order or purchase. Providing an immediate help line or support number increases the trust with your customers.

So, what else do you think should be included? Let us know here. eCommerce web portal development, eCommerce portal development

5 Web Design Trends for A User Friendly and Responsive Website

In the last few years web design has undergone a lot of transformation. SEO algorithms are continuously updated and it became very essential to keep up with the trends of the industry to constantly stay ahead of competition. If you want more people visiting your website, the website should be built in such a way that favors both SEO and User experience. To make the visitors, come back to your website, you need to make a solid first impression on your visitors. According to the statistics, website visitors make judgments about website credibility in as little as 50 milliseconds, and one in five website visitors will leave your website, not giving you a second chance. 

Web Designing Services in Delhi

Staying in tune with the latest web development trends makes it easy to create a website that will impress your audience, and will hold users attention for the first crucial 10 seconds, and beyond. Almost every new client asks us these days for a mobile version of their website. Nowadays the websites need to be made for more than one device and more than one resolution, that’s why the website needs a responsive design. Here are the current trends to keep you updated. These are in line with the local market trends in Delhi, Gurgaon, and Noida as well so the next time you want to hire a website development company in Delhi; these tips might come in handy.

1. Let your layout be content friendly: In the last few years we have seen a great change in people’s view on design’s role in business. Design has shifted from an “optimization” stage where designers swooped in to sprinkle on some “pretty” like mystical fairy dust to a real competitive advantage. Most captivating element of that development is the shift back towards quality content: the heart and soul of the web. We realized that people visit the web for information, not for some pretty design. This paved way to web application designs and layouts which make the content shine; A sleek, clutter free design, where users and spiders (Search engine crawlers) alike find what they came for – relevant content. If you want to redesign your existing website, we suggest a focusing on what’s important by mapping key customer journeys. If you are building a website from scratch, consider wire frames, sitemaps and top tasks as your starting point. Prioritize clarity over absolute completeness.
2. Co-ordination between designers and developers: The best of the web projects doesn’t succeed through good design or development team alone—they also need communication and collaboration between designers and developers. Responsive design means more variables and more deliverable—which can translate to more problems. Sometimes designers buffer out the developers from product meetings, discussion sessions, or any other opportunities for feedback. That’s a mistake. Experienced developers have a heap of applicable knowledge. They might help you with the intimate knowledge of the product if they’ve worked with it for a while. Also, developers need to communicate what exactly is needed from the designer’s end to keep the project responsive, user friendly and in sync with the customer requirements.
3. More personality and bolder colors: Are you one of the people who think that subtle colors work best for a professional website? Well, brace yourself; it has been observed that during these few years, designers sought ways to infuse more personality into their design work that still worked with stripped-down aesthetics. As a result of which, brighter and bolder colors are involved in the design. If you want a splash of good design with simple layouts, don’t be afraid to experiment with bold colors.
4. More Animation: Animation has always been an essential part in our digital interfaces, and it’s foolish to think that’ll subside in 2017. In fact, as designers get more and more visual tools to help them build engaging and smile-sparking animations, we’re sure to see them become both more prominent and more refined. Increasing number of our clients ask us to include animation and rich media in their website.
5. Chat bots are going to stay: Customer service is the element which earns trust and share of wallet of your customer; hence a lot of businesses in the industry are focusing on the chat bots – the next big thing for information management and customer service. In one example, if your customers have to wait long for support, it can become the worst nightmare for your business. Chat bots can mitigate customer service agents, by helping with basic, repeatable customers’ queries that often appear in the FAQ section. A lot of users agree that chat bots helped them take informed decisions and induce a seamless web interaction. Also, it has been noted by many of our clients that including a chat bot has a direct effect on sales as well. 

 All images are the property of the respective companies

So, do you think you should include these features in your website? Your thoughts are welcome in the comments section.

Web Designing Services in Delhi, Web Application Development Delhi, Responsive WebsiteDesigning Company in Delhi, responsive web design examples, responsive web design tutorial

Targeted Branding VS SEO Keyword – Smart marketing for your business

To drive traffic to your website organically is essential for your startup to expand your web presence without burning a hole in your pocket of advertising budget.

Search engine optimization (SEO) is the phenomenon of bring into line your site’s content and design with best practices to enhance the visibility in search results, and it is an influential technique for expanding your brand online. Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers. I have seen people struggling to choose between Branding and SEO, guess what; they need to work hand in hand to support your business and for you to earn profits. Here’s the truth: Both strategies not only support one another, but strengthen each other’s efforts to create a coordinated marketing image. When done right, this blend can be targeted, measurable and long-lasting. There’s a lot of advice for startups that embrace this idea, but it’s up to you to learn about the strategies that help you get the best of both worlds.

SEO Services Company in Gurgaon

Building an entirely new brand: If you’ve recently launched your new business, initially, there would be no existing search volume for your company’s branded keywords, as your brand name simply hasn’t been around before. In this case, your best SEO scenario should involve two chief tactics:

• Targeting traditional SEO keywords, and
• Building up brand recognition using other types of marketing.
• For example, your startup is in the women’s fashion, you might want to target the phrases, “women’s clothing” or “online women’s fashion store” (depending on your business’s objectives).

You can start with targeting the phrases and keywords that your users will be entering into the search engines regarding the services you provide with both your on-site and off-site SEO activities, you’ll begin to build up the momentum needed in order to build familiarity with your brand.

At the same time, though, you’ll want to put some effort into carrying out branding activities on other web properties in order to begin generating the branded search traffic needed to win in the SERPs over time.  There are dozens of different ways to do this, but a few places to start include:

• Writing and submitting press releases detailing your startup’s launch and benefits
• Setting up social media profiles on Facebook, twitter, Instagram, LinkedIn, Pinterest etc. and optimizing them with branded imagery.
• Claiming any local business profiles (as found on Google+) that are applicable to your business.
• Releasing content marketing pieces that capture your audience’s attention while promoting your brand

Insider’s secret, we started off with localized keywords like “SEO services in Gurgaon” or “Brand awareness in Gurgaon through SEO” 

Revamping the branding strategy for an existing website: Let’s say you’re an established company working on your digital marketing since a while according to the previous best SEO practices, and if you haven’t targeted any branded keywords, and decide to replace traditional keywords in order to make room for branded queries, be careful to monitor your results to ensure that you don’t see a reduction in natural search traffic or overall conversions.

At the same time, use Social media optimization strategies to brand certain hash tags related to your business and run the branding campaign, for offsite SEO

Pervade Optimization with Branding: We all understand the importance of content marketing when it comes to the overall digital marketing results. Content that brings in sales combines both best practices of SEO and branding. You are finally writing the content for the user, but make sure to write content for both the search engine and your audience. If you only write for your audience, you might not see a consistent improvement in your rankings. Abstract content that lacks optimization will only go so far.

Utilize the SEO practices while also focusing on your audience. These practices will ensure an influential content marketing engine that helps your rankings climb up and your branding become sturdier than ever.

 

The SEO Secret weapon: Reviews: The total number and quality of reviews your brand seizes will directly have an effect on your rankings. They also have a huge impact on your brand.

Remember where you didn’t order something online based on bad reviews? We all have done that. Likewise, we also make a decision to check out a new restaurant or indulge in impulse buying online because of some amazing reviews.

It works both ways – and it’s something you need to take into account when it comes to SEO and branding performance.

Do you think it’s important to integrate these two marketing tools into a coordinated driving force? We’d love to hear your thoughts in the comments below.

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How to Create an Awesome Logo for Your Business: 6 Tips from A Graphic Design Expert

If you’ve got a startup or a small business you must know that of how graphic design plays a role in building your company. You need a good logo to create a lasting impression on your customers; all big brands consider logo as an asset that brings value and branding to the company. Great logo design requires a complex mixture of design skills, creative theory and skillful application. Any designer worth their salt can create a fit-for-purpose logo, but truly mastering all aspects of the craft takes time.

Logo design services

Of course, logo design is just one small sub-set of branding – which these days can incorporate a dizzying number of activation points, from interior design right through to tone of voice on social media – but the logo, or brand mark, remains the center piece of most branding schemes. Check out these tips from the design experts.

  

1. Be unique and clever: Being unique and clever is probably the best way of establishing brand identity, making an impact on customers and ensuring that they'll remember your site and come back for a second visit. Most logos communicate ideas, for instance the kind of quality services a company can provide for its customers. It is very important to be different from what’s already out there in the market. Also, the logo for your brand should depict your purpose /USP in the market. 
2. Choosing the right color: Colors elicit an emotional response from your target audience; as well as convey your brand’s message, it’s very important that your color selection goes deeper than personal preference. Choosing the right logo colors can highlight your business’ strengths and help you attract the right customers. And, as you might guess, the wrong combination can have the reverse effect. You must think from the designer’s perspective as well, do you need one color or more in your logo. 
3. Understand your Brand: Logo is not just an image; it’s an introduction to the brand and business. Firstly, chart down what your brand represents, create a theme and imagery. Design is about personality and it’s about how you bring that personality to your consumers. If you are hiring an external logo designing company, you need to make them understand what exactly the purpose of the product is, what emotions should the logo capture and what type of logo you want.
4. Types of logos: There are basically three kinds of logos. Font-based logos like the logos of SONY, Google, and Microsoft, for instance, use type treatments with a twist that makes them distinctive. Then there are logos that literally illustrate what a company does, such as when a restaurant uses an illustration of a Fork and knife in its logo. And finally, there are abstract graphic symbols-such as Audi’s logo-that become linked to a company's brand. It is a necessary step to determine what kind of logo you want for your brand.
5. Type font: If you are going with a simple type logo, Typography is an important element of design. It not only communicates the name of your company, but also its personality. You can choose from three main types of font families. Each comes with strengths and weaknesses and each has hundreds of varieties; Serifs, Sans Serifs and Script fonts. Serif fonts are to be chosen when you are into publishing or newspaper industry and want to have a serious typeface. Sans serif are the internet’s favorite font family, these fonts are clean, modern and ideal for tech startups. Bonus points as they are easy to read even when it’s in small type. So if you’re going for a fresh, new and yet readable font, go sans serif. The only thing to watch out for is looking like everyone else. Script fonts can be tricky. You can personalize them; they can be creative, elegant and/or casual. But they sometimes can also be really difficult to read. Weigh in the chances and we suggest to go with these fonts if your product is unique and breaking all things traditional.
6. If you want a great logo, trust the designer: No. Seriously, but the designer understands what does it take to make a professional logo, if you have reviewed his work/ the company offering logo design services for you, then trust them to make an awesome logo. It is very important that the logo should convey the message of the brand, but it’s equally important to have an aesthetically pleasing logo. If you want to go the cheapest route, and want to find someone who won’t push back when you suggest bad changes, then don’t cry about it when you get an average logo in return. 

Do you think, these tips are going to help you? Tell us!